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Over the years, we’ve told you about how our blow-molded products are made, and how our metals are powder-coated to protect them, but how does the whole process work, anyway?  I certainly didn't know before I started working for Lifetime.  But, here at the Freeport Center, all your products begin from scratch.  When I was first hired, I had the chance to tour the entire facility. And it was probably one of the most amazing things I’ve ever seen.  No kidding.  Did you know that in our blow-molding facility, our High Density Polyethylene (HDPE) plastic starts out as beads that are pumped from the trains to the building silos?  The beads are melted and poured into the blow-molding forms. When the formed part comes out, Lifetime employees remove excess plastic and prepare them for a... More

The coolest thing about working at Lifetime Products is our dedication to innovate and make stuff that just doesn't exist yet. Our newest basketball system  - the Power Flex System - is my favorite system that we make because of just that.  In an industry that is saturated with competition, we were able to come up with an in-ground basketball system that is unique in many ways. First, we started with the height adjustment mechanism. Our engineers were able to patent new technology with a gas-assist, triggerless handle adjustment called the Power Lift® XL Height Adjust.  This new Power Lift XL is similar to our existing Power Lift® mechanism that Lifetime invented in 1996  - which was the first pneumatic height adjustment mechanism for basketball hoops.  However, our new Power Lift® X... More

A few months ago I forewarned you of the top three things to know before assembling a Lifetime Basketball Hoop. Today, I'm going to share with you some of the specific hurdles I alluded to in that post that we crossed along the way when assembling our own Lifetime Basketball Hoop (model 90228). To be honest, I'm kind of embarrassed to share my story with you given some of the pretty major "oopsies" we had.  After all, since I work for Lifetime, you'd think I'd know how to assemble the products.  Not necessarily true.  This was my first time assembling a Lifetime Basketball Hoop.  Let's just say, I can definitely empathize with our customers now! Before we started assembling, we laid out all of our parts and pieces to make sure we could easily find everything.  Thankfully, all the parts and bags of ha... More

So, a few weeks ago, I wrote about our decision to buy a Lifetime Portable Basketball Hoop - Model 90228.  Well, it's assembled, up, and the kids are loving it.  When the box arrived, the kids couldn't wait for us to put it together.  The cool thing about Lifetime basketball hoops is even though it's a pretty large product, it's actually packaged all in one box.  Granted, it's a big box (size varies slightly depending on the size of backboard you buy).  But, it easily fits in an SUV and probably in the trunk of most mid-sized cars.  By the way, did you know Lifetime actually invented packaging basketball hoops in one box?  Really, they did! Back in 1992. It may seem like a novel idea now, but that invention made it so basketball hoops could be sold in mass retail markets like Walm... More

One of the great things about working at Lifetime Products is our people. We have a great group of engineers in our Sporting Goods department. Last fall, we were trying to come up with a way to make our basketball system backboards more like the pro boards. With some late nights and a lot of design work, we were able to come up with our new Clearview backboards. What is Clearview? Well, I am going to tell you. With residential systems it is common in the industry to have a backboard brace behind the square target of your backboard. On these systems we use a clear material called polycarbonate or on the higher end systems tempered-glass to make them look like the pro's. However, the backboard braces were blocking your view through the backboard. We wanted to remove the braces behind the target so there was a clear view more ... More

Every year, the Lifetime sales and marketing team attends an internal Sales and Marketing Conference.  This year, things were a bit different. We had 30 kayaks and paddle boards to test paddle at Sand Hollow - one of the most scenic reservoirs in Utah. It is exhausting just to think about…..exhausting in a good way, of course! To kick things off with our kayak training a few weeks ago, we began with a training clinic and question and answer period. Many of our employees are just like you -  they are a beginner or are just getting into the sport of kayaking.  Our more advanced staff members were excited to help out as well. This was exciting for me as I love to share my love of paddle sports with anyone who will listen…….or paddle. :)  I discussed paddle t... More

As I promised in previous posts, it’s time to unleash a brand-spanking-new sit-on-top kayak!  This season we’ve introduced our Lifetime Tamarack 120 and the Lifetime Tamarack 120 Angler and I don’t think you’ll be disappointed! The Lifetime Tamarack 120 comes in a beautiful vibrant red with tons of added features like shock cords, carry handles, storage deck and a sealed hatch!  This kayak also features our new folding seat back!  It folds up when you’re using it to give your back the support it needs and then, at the end of the day, it completely folds down for transport.  What more could you ask for? But wait, there’s more! We’ve specially designed this kayak to be fast, track well and be extremely stable, so no matter where your paddle adventure leads... More

This kayak season we are stepping up our game!  Exciting right?  Most people have seen our many sit-on-top and fishing models, but this year we have gone in a whole new direction! I would like to introduce our newest member of the kayak family, the Lifetime Payette 116!  This is our first sit-inside kayak design and it is sure to knock your water socks off!  It comes in at 9’8” and is has the perfect mix of stability and speed.  The sleek design makes it a bit faster than other kayaks that are similar in length without compromising the stability you are accustom to in a Lifetime Kayak!  Think “best of both worlds”: speed of a longer kayak, stability of a shorter kayak.  The built -n seat and seat back make it comfortable while the molded-in carry handles make fo... More

Now that you've had some time to assemble that new Lifetime Portable Basketball System you got for Christmas, let's cover a few important things that every basketball hoop owner should know.  (Yes, that means this is important for you to read even if you aren't a brand new basketball hoop owner.) Portable basketball systems are convenient. You can purchase a Lifetime Basketball System and be playing basketball the same day. However, when you assemble a portable basketball system, it is important to always follow the manufacturer's instructions very carefully.  And, that means right down to the final instruction about filling your portable base. I have seen lots of systems with weights, bags of cement, or bricks on top of the base to hold it down - like in these pictures. This is a big "no-no" and very dangerous.&nb... More

Here it is - my official blogging debut.  As the newest member of the Lifetime365 blog team, I'm looking forward to sharing some of my personal experiences and basketball product expertise with you. 'Tis the Giving Season!  And, if you're a regular reader of this blog, you already know that giving back is one of the things that is extremely important to Lifetime.  So, needless to say, I was excited to recently have the opportunity to participate in giving back on behalf of Lifetime at the South Jeffco Sports Association (SJSA)  Holiday Tournament in Lakewood, Colorado. SJSA is a nonprofit youth sports organization offering playing opportunities in various sports  to kids age 4-17. The Holiday Tournament event was held at the Gold Crown Field House in Lakewood. The three-day tournament included boys ... More

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Weigh Anchor and Hoist the Mizzen!
Ahoy There, Me Hearties! If you like to navigate shrewdly, fight recklessly and pillage mercilessly. I have the perfect board game for you. One of the many uses we get out of our Lifetime Card Table and our Lifetime Folding Chairs is using them for a convenient gaming table. The card table is handy for board games where access to the board is necessary. It’s small enough that you do not have to stretch across the table to draw a card or move a token. This also allows us to use the dining table for the dining portion of the evening and the game can be already set-up ready to go instead of waiting to clear and clean the dining table. The dining table can also be reserved to host a large array of desserts and treats. One of our favorite board games is called “Pirates Cove”. Your objective in Pirates Cove is to battle for the ...
NEW Product Pages on Lifetime.com
My favorite thing about spring is the excitement of getting outside after a long stint indoors! Call me "granola"-- but hiking, camping, boating, river rafting, and even yard work- if it's outdoors and gets me moving, I love it! If you're like me and can't wait to get outdoors, then I've got exciting news for you. Lifetime.com has just been revamped, so finding home and recreational outdoor products on our website is easier than ever. Now you can see available products quickly, to help plan your purchases that will help you make the most of the warm weather. You can click from nearly every product into our online store, or see where you can buy it locally (be sure to call aheadand check availability if buying locally). Just last night,Lifetime.com got a whole new look applied to its drop down menu and to all the product pag...
Introducing the New Lifetime Water Sports Logo!
Whether youre new to kayaking or youre a seasoned veteran, you know one thing about the sport of paddling - its fun! As Lifetime Products grows as a company and we, the water sports division, grow as a category, we want to make sure we make our mark in the paddlesports industry. To keep us moving in the right direction, weve come up with some brand-spanking-new logos to bring the fun and excitement of the sport to each and every kayak we make. The water sports community is fun, energetic, and unique, we wanted a logo that represented the quality Lifetime is known for, yet exhibited the upbeat environment found throughout the kayaking industry. And here you go! The new Lifetime watersports logo is an abstract representation of a kayak in water with elements of fun and adventure. Our lighter colored kayaks - yellow, orange and...