Water Sports

 At Lifetime, Commitment, Innovation, and Quality, is more than just a slogan, it is a way of doing business!   We are constantly working to take our kayaks to the next level, above and beyond what is already out there.  We take suggestions and advice from you, the people who use our kayaks, and incorporate that into our designs.  After a lot of hard work we’ve come up with a kayak that is like nothing you’ve ever seen!I would like to introduce our brand new tandem kayak, the Kokanee!  It is 10'6" in length and can hold a combined weight of 425 lbs!  Sure, there are other tandem kayaks out there, but nothing as innovative and paddler friendly as our Kokanee.  We racked our brains to come up with new improvements.  We wanted to do something that wasn’t out there al... More

It’s that time of year again for a lot of us.  Time to store that kayak away for the cold cold winter.  We are often asked about how to store a kayak while it is not being used, especially during the chilly winter months.  So today, I am here to offer up some winter kayak advice! First piece of advice, kayaks are not for sledding!  They go fast but they don’t like the cold, so keep them off of the snow!  Ok, now for the real tips.  As always, make sure you wash your kayak after use.  This is especially important when you will be putting it into storage for several months.  Mild dish soap and water works just fine, no need for fancy cleaners.  Make sure you remove sand and dirt, even from those little crevices. And, just think about how nice it will be to pull this baby... More

Over the years, we’ve told you about how our blow-molded products are made, and how our metals are powder-coated to protect them, but how does the whole process work, anyway?  I certainly didn't know before I started working for Lifetime.  But, here at the Freeport Center, all your products begin from scratch.  When I was first hired, I had the chance to tour the entire facility. And it was probably one of the most amazing things I’ve ever seen.  No kidding.  Did you know that in our blow-molding facility, our High Density Polyethylene (HDPE) plastic starts out as beads that are pumped from the trains to the building silos?  The beads are melted and poured into the blow-molding forms. When the formed part comes out, Lifetime employees remove excess plastic and prepare them for a... More

Here in the water sports department we often get asked, “Do I need to wear a life jacket when I kayak... even in flat water?”  It is a good question, and it has a really important answer - YES. Almost all of the US states require you to have a life jacket with you when on the water, no matter the water conditions.  The details will, of course, vary state to state. The key is you should always have a life jacket when heading out for a paddle whether in your kayak or on your paddleboard.  More importantly, you should always be wearing your life jacket when you are paddling.   It is easy to brush the PFD (personal flotation device - aka lifejacket) off as a non-essential but it is just as important as your paddle and kayak.  You never know what could happen out there and it is alw... More

October is National Breast Cancer Awareness Month.  In honor of the health campaign, this month you can get a great deal on a sit-inside kayak while also contributing to a great cause!  If you love to fly fish, check out the hot pink Emotion Glide™ Sit-Inside Angler Kayak.  We are excited to offer $100 discount off the regular price of the Emotion Glide™ Angler Kayak in the Lifetime Store Online. In addition to the discount, Emotion Kayaks (which are manufactured by Lifetime Products) will donate $25 from each pink Glide™ kayak sale to Casting for Recovery®.  Casting for Recovery® is a non-profit organization which supports women who have or have had breast cancer. This innovative organization was founded on the prin... More

Whether you’re new to kayaking or you’re a seasoned veteran, you know one thing about the sport of paddling - it’s fun!  As Lifetime Products grows as a company and we, the water sports division, grow as a category, we want to make sure we make our mark in the paddlesports industry.  To keep us moving in the right direction, we’ve come up with some brand-spanking-new logos to bring the fun and excitement of the sport to each and every kayak we make.  The water sports community is fun, energetic, and unique, we wanted a logo that represented the quality Lifetime is known for, yet exhibited the upbeat environment found throughout the kayaking industry.  And here you go! The new Lifetime watersports logo is an abstract representation of a kayak in water with elements of fun and advent... More

Every summer, my church plans some sort of camping/boating outing for many reasons but mostly to have fun and enjoy each other’s company. This year was no different. We ended up on the hills of Heber City at Heber Valley Camp. Knowing I worked for Lifetime, I had several requests to bring kayaks for our day at the lake. So, I checked out the trailer with 12 Lifetime Monterrey Kayaks and we spent all day Saturday paddling around. Needless to say, Lifetime kayaks were a hit! I heard nothing but positive compliments about the boats. Many people were amazed at the stability of the kayaks. A lot of people who had never tried kayaking expected the kayaks to feel like canoes that can tip with any sudden movement. But, they’re not! Kayaks have a much wider, flatter hull than a canoe so they are a lot more stable – ... More

  It is quite common in the wild world of outdoor sports, for companies to sponsor up-and-coming paddlers.  Lifetime has just taken on the sponsorship challenge.  As you may have read in my earlier blog about our Lifetime Hooligan Youth Stand-up Paddleboard, we found a Utah local who is sure to make a splash in the paddleboard world. We would like to introduce you to our super kid, Mac!!  He is only 10 years old but is quickly becoming a master of Stand-up Paddleboarding!  Mac’s dad, Gary, is a long-time surfer and has bestowed his wisdom and skill upon his son.  Mac has been entering paddleboard contests around  Utah, and has been blowing away his competition!  He recently placed 1st in the Weber River Paddleboard Race and the Jordenelle Reseviour Paddleboard Race.&n... More

Many people don’t know this, but Salt Lake City, UT is currently home to one of the largest Outdoor Industry shows in the world - Outdoor Retailer!  And for those of you not familiar with Lifetime’s home base, we are only 30 minutes north of Salt Lake. So lucky for us, this show is smack in our backyard. While we did attend this show last year, we went bigger and better than ever this year! The show began for the Water Sports industry on Wednesday, August 1 at the Open Air Demo held at Jordanelle Reservoir.  Jordanelle Reservoir is a beautiful venue for a demo day, especially since it is in such close proximity to the show and to infamous Park City, Utah. We took all of our current Lifetime Kayak models out so retailers and potential dealers from all over the world could give our boats a ... More

Stand-Up-Paddleboarding (SUP) is one of the hottest new trends in the water sports world. Over the past few years, it’s gone from a small time activity to a huge, world-wide phenomenon. Last season we unveiled our adult paddleboard, the Lifetime Freestyle XL SUP. This season, we wanted to make sure the whole family could enjoy this new and rapidly growing sport. We scaled down our adult paddleboard, added some new features, and made the Lifetime Hooligan SUP  - a fantastic youth paddleboard that fits a wide range of younger paddlers. The Lifetime Hooligan was designed to be extremely stable and easy to use. We wanted to be sure those first-time jitters could melt away once the paddler realized how stable and safe this board really is! This board also incorporates a cutting-e... More

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