Sporting Goods

Over the years, we’ve told you about how our blow-molded products are made, and how our metals are powder-coated to protect them, but how does the whole process work, anyway?  I certainly didn't know before I started working for Lifetime.  But, here at the Freeport Center, all your products begin from scratch.  When I was first hired, I had the chance to tour the entire facility. And it was probably one of the most amazing things I’ve ever seen.  No kidding.  Did you know that in our blow-molding facility, our High Density Polyethylene (HDPE) plastic starts out as beads that are pumped from the trains to the building silos?  The beads are melted and poured into the blow-molding forms. When the formed part comes out, Lifetime employees remove excess plastic and prepare them for a... More

The coolest thing about working at Lifetime Products is our dedication to innovate and make stuff that just doesn't exist yet. Our newest basketball system  - the Power Flex System - is my favorite system that we make because of just that.  In an industry that is saturated with competition, we were able to come up with an in-ground basketball system that is unique in many ways. First, we started with the height adjustment mechanism. Our engineers were able to patent new technology with a gas-assist, triggerless handle adjustment called the Power Lift® XL Height Adjust.  This new Power Lift XL is similar to our existing Power Lift® mechanism that Lifetime invented in 1996  - which was the first pneumatic height adjustment mechanism for basketball hoops.  However, our new Power Lift® X... More

A few months ago I forewarned you of the top three things to know before assembling a Lifetime Basketball Hoop. Today, I'm going to share with you some of the specific hurdles I alluded to in that post that we crossed along the way when assembling our own Lifetime Basketball Hoop (model 90228). To be honest, I'm kind of embarrassed to share my story with you given some of the pretty major "oopsies" we had.  After all, since I work for Lifetime, you'd think I'd know how to assemble the products.  Not necessarily true.  This was my first time assembling a Lifetime Basketball Hoop.  Let's just say, I can definitely empathize with our customers now! Before we started assembling, we laid out all of our parts and pieces to make sure we could easily find everything.  Thankfully, all the parts and bags of ha... More

So, a few weeks ago, I wrote about our decision to buy a Lifetime Portable Basketball Hoop - Model 90228.  Well, it's assembled, up, and the kids are loving it.  When the box arrived, the kids couldn't wait for us to put it together.  The cool thing about Lifetime basketball hoops is even though it's a pretty large product, it's actually packaged all in one box.  Granted, it's a big box (size varies slightly depending on the size of backboard you buy).  But, it easily fits in an SUV and probably in the trunk of most mid-sized cars.  By the way, did you know Lifetime actually invented packaging basketball hoops in one box?  Really, they did! Back in 1992. It may seem like a novel idea now, but that invention made it so basketball hoops could be sold in mass retail markets like Walm... More

One of the great things about working at Lifetime Products is our people. We have a great group of engineers in our Sporting Goods department. Last fall, we were trying to come up with a way to make our basketball system backboards more like the pro boards. With some late nights and a lot of design work, we were able to come up with our new Clearview backboards. What is Clearview? Well, I am going to tell you. With residential systems it is common in the industry to have a backboard brace behind the square target of your backboard. On these systems we use a clear material called polycarbonate or on the higher end systems tempered-glass to make them look like the pro's. However, the backboard braces were blocking your view through the backboard. We wanted to remove the braces behind the target so there was a clear view more ... More

Cute house.  Nice yard.  But, something's still missing.  Take a closer look. Yes, our big three-car driveway is just screaming for a basketball hoop!  Don't you agree?  :)  As some of you may know, my husband is a pilot in the military and we have recently moved - again.  This time to beautiful Colorado.  I'm thrilled to report that after 12 years of working for Lifetime in some manner, we finally have a house that has a driveway perfect for a Lifetime basketball hoop.  It turns out that finding a great driveway to play basketball is the easy part.  Now, we have to decide exactly where we want to put the basketball system, whether we want an in-ground or portable system, and what model and features are best for us.  First things first.  Location.  ... More

Now that you've had some time to assemble that new Lifetime Portable Basketball System you got for Christmas, let's cover a few important things that every basketball hoop owner should know.  (Yes, that means this is important for you to read even if you aren't a brand new basketball hoop owner.) Portable basketball systems are convenient. You can purchase a Lifetime Basketball System and be playing basketball the same day. However, when you assemble a portable basketball system, it is important to always follow the manufacturer's instructions very carefully.  And, that means right down to the final instruction about filling your portable base. I have seen lots of systems with weights, bags of cement, or bricks on top of the base to hold it down - like in these pictures. This is a big "no-no" and very dangerous.&nb... More

It's a new year!  The end of 2011 wraps up the end of our 25th corporate anniversary year.  And, it also means we've concluded our 25 Hoops for 25 Years Giveaway.  We announced our final winner today!  (Yes, a little late, but per the rules of our giveaway, winners had 14 days to claim their prize. One winner at the end of December didn't claimed her prize so we had to draw one more winner!) We hope all of you enjoyed the ongoing giveaway as much as we did.  We are proud to have invented the first quick to adjust basketball hoop that tranformed the game of basketball by bringing the game home to driveaways across America - and now across the world!  The giveaway was our way of thanking all of you for helping make our past 25 years such an amazing adventure. Congratulations to all... More

Here it is - my official blogging debut.  As the newest member of the Lifetime365 blog team, I'm looking forward to sharing some of my personal experiences and basketball product expertise with you. 'Tis the Giving Season!  And, if you're a regular reader of this blog, you already know that giving back is one of the things that is extremely important to Lifetime.  So, needless to say, I was excited to recently have the opportunity to participate in giving back on behalf of Lifetime at the South Jeffco Sports Association (SJSA)  Holiday Tournament in Lakewood, Colorado. SJSA is a nonprofit youth sports organization offering playing opportunities in various sports  to kids age 4-17. The Holiday Tournament event was held at the Gold Crown Field House in Lakewood. The three-day tournament included boys ... More

This Spring, we started a "25 Hoops for 25 Years Giveaway" to celebrate our 25th corporate anniversary and our invention of the first quickly adjustable basketball hoop.  So far, we've given away 20 hoops!  That means we still have 5 more to give away before December 31! This is a great opportunity to win a high-end Lifetime Portable Basketball Hoop.  We're giving away model 71522 which retails in the Lifetime Store online for $499!  It's a 54" steel-framed acrylic backboard with a pneumatic Power Lift® Height Adjustment mechanism that raises and lowers the hoop from 7.5 to 10 feet with just one hand.  So, if you haven't already entered to win, now is the time!  Once you enter, your name stays in for all remaining drawings.  We draw random winners at random times, s... More

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January is National Puzzle Month
I was just reading the latest issue of Better Homes Gardens magazine and noticed that January is National Puzzle Month. Who knew? For the life of me, I cant find any information regarding who actually declared this celebration or started it, but Ill go along with it. (If you know the background, leave us a comment and please share!) Personally, I LOVE jigsaw puzzles. In fact, my husband and I put one together every year as part of our Christmas traditions. This year was no different. I set up my Lifetime card table and Lifetime folding chairs in our living room and we started our masterpiece. This was my first year using our new Lifetime card table for our annual puzzle tradition and it worked great. The Lifetime card table is extra big (37 compared to most card tables that are 33 or 34) which means there was ample assembly...
Lifetime Employees Test Drive 2012 Kayak Line
Every year, the Lifetimesales and marketing team attends an internal Sales and Marketing Conference. This year, things were a bit different. We had 30 kayaks and paddle boards to test paddle at Sand Hollow -one of the most scenic reservoirs in Utah.It is exhausting just to think about..exhausting in a good way, of course! To kick things off with our kayak training a few weeks ago, we began with a training clinic and question and answer period.Many of our employees are just like you - they are a beginner or are just getting into the sport of kayaking. Our more advanced staff members were excited to help out as well.This was exciting for me as I love to share my love of paddle sports with anyone who will listen.or paddle. :)I discussed paddle techniques, sitting in your kayak, and the differences in kayak styles. As you can se...
Striving for the Shingo Prize
Have you ever set a really difficult goal? We have. Our goal is to earn The Shingo Prize. The Shingo Prize, you say? The Shingo Prize is awarded to organizations that demonstrate a culture where principles of operational excellence are deeply embedded into the thinking and behavior of all leaders, managers, and associates. So, whats the big deal? What makes this Shingo Prize so important? The Shingo Prize for Operational Excellence is a non-profit organization housed at Utah State University and named after Japanese engineer Shigeo Shingo. Dr. Shingo is one of the worlds foremost leaders in concepts, management systems, and improvement techniques that have become known as the Toyota Business System, originally implemented by Toyota. The goal of The Shingo Prize is to create excellence and continual improvements in organizat...