Sporting Goods

Over the years, we’ve told you about how our blow-molded products are made, and how our metals are powder-coated to protect them, but how does the whole process work, anyway?  I certainly didn't know before I started working for Lifetime.  But, here at the Freeport Center, all your products begin from scratch.  When I was first hired, I had the chance to tour the entire facility. And it was probably one of the most amazing things I’ve ever seen.  No kidding.  Did you know that in our blow-molding facility, our High Density Polyethylene (HDPE) plastic starts out as beads that are pumped from the trains to the building silos?  The beads are melted and poured into the blow-molding forms. When the formed part comes out, Lifetime employees remove excess plastic and prepare them for a... More

The coolest thing about working at Lifetime Products is our dedication to innovate and make stuff that just doesn't exist yet. Our newest basketball system  - the Power Flex System - is my favorite system that we make because of just that.  In an industry that is saturated with competition, we were able to come up with an in-ground basketball system that is unique in many ways. First, we started with the height adjustment mechanism. Our engineers were able to patent new technology with a gas-assist, triggerless handle adjustment called the Power Lift® XL Height Adjust.  This new Power Lift XL is similar to our existing Power Lift® mechanism that Lifetime invented in 1996  - which was the first pneumatic height adjustment mechanism for basketball hoops.  However, our new Power Lift® X... More

A few months ago I forewarned you of the top three things to know before assembling a Lifetime Basketball Hoop. Today, I'm going to share with you some of the specific hurdles I alluded to in that post that we crossed along the way when assembling our own Lifetime Basketball Hoop (model 90228). To be honest, I'm kind of embarrassed to share my story with you given some of the pretty major "oopsies" we had.  After all, since I work for Lifetime, you'd think I'd know how to assemble the products.  Not necessarily true.  This was my first time assembling a Lifetime Basketball Hoop.  Let's just say, I can definitely empathize with our customers now! Before we started assembling, we laid out all of our parts and pieces to make sure we could easily find everything.  Thankfully, all the parts and bags of ha... More

So, a few weeks ago, I wrote about our decision to buy a Lifetime Portable Basketball Hoop - Model 90228.  Well, it's assembled, up, and the kids are loving it.  When the box arrived, the kids couldn't wait for us to put it together.  The cool thing about Lifetime basketball hoops is even though it's a pretty large product, it's actually packaged all in one box.  Granted, it's a big box (size varies slightly depending on the size of backboard you buy).  But, it easily fits in an SUV and probably in the trunk of most mid-sized cars.  By the way, did you know Lifetime actually invented packaging basketball hoops in one box?  Really, they did! Back in 1992. It may seem like a novel idea now, but that invention made it so basketball hoops could be sold in mass retail markets like Walm... More

One of the great things about working at Lifetime Products is our people. We have a great group of engineers in our Sporting Goods department. Last fall, we were trying to come up with a way to make our basketball system backboards more like the pro boards. With some late nights and a lot of design work, we were able to come up with our new Clearview backboards. What is Clearview? Well, I am going to tell you. With residential systems it is common in the industry to have a backboard brace behind the square target of your backboard. On these systems we use a clear material called polycarbonate or on the higher end systems tempered-glass to make them look like the pro's. However, the backboard braces were blocking your view through the backboard. We wanted to remove the braces behind the target so there was a clear view more ... More

Cute house.  Nice yard.  But, something's still missing.  Take a closer look. Yes, our big three-car driveway is just screaming for a basketball hoop!  Don't you agree?  :)  As some of you may know, my husband is a pilot in the military and we have recently moved - again.  This time to beautiful Colorado.  I'm thrilled to report that after 12 years of working for Lifetime in some manner, we finally have a house that has a driveway perfect for a Lifetime basketball hoop.  It turns out that finding a great driveway to play basketball is the easy part.  Now, we have to decide exactly where we want to put the basketball system, whether we want an in-ground or portable system, and what model and features are best for us.  First things first.  Location.  ... More

Now that you've had some time to assemble that new Lifetime Portable Basketball System you got for Christmas, let's cover a few important things that every basketball hoop owner should know.  (Yes, that means this is important for you to read even if you aren't a brand new basketball hoop owner.) Portable basketball systems are convenient. You can purchase a Lifetime Basketball System and be playing basketball the same day. However, when you assemble a portable basketball system, it is important to always follow the manufacturer's instructions very carefully.  And, that means right down to the final instruction about filling your portable base. I have seen lots of systems with weights, bags of cement, or bricks on top of the base to hold it down - like in these pictures. This is a big "no-no" and very dangerous.&nb... More

It's a new year!  The end of 2011 wraps up the end of our 25th corporate anniversary year.  And, it also means we've concluded our 25 Hoops for 25 Years Giveaway.  We announced our final winner today!  (Yes, a little late, but per the rules of our giveaway, winners had 14 days to claim their prize. One winner at the end of December didn't claimed her prize so we had to draw one more winner!) We hope all of you enjoyed the ongoing giveaway as much as we did.  We are proud to have invented the first quick to adjust basketball hoop that tranformed the game of basketball by bringing the game home to driveaways across America - and now across the world!  The giveaway was our way of thanking all of you for helping make our past 25 years such an amazing adventure. Congratulations to all... More

Here it is - my official blogging debut.  As the newest member of the Lifetime365 blog team, I'm looking forward to sharing some of my personal experiences and basketball product expertise with you. 'Tis the Giving Season!  And, if you're a regular reader of this blog, you already know that giving back is one of the things that is extremely important to Lifetime.  So, needless to say, I was excited to recently have the opportunity to participate in giving back on behalf of Lifetime at the South Jeffco Sports Association (SJSA)  Holiday Tournament in Lakewood, Colorado. SJSA is a nonprofit youth sports organization offering playing opportunities in various sports  to kids age 4-17. The Holiday Tournament event was held at the Gold Crown Field House in Lakewood. The three-day tournament included boys ... More

This Spring, we started a "25 Hoops for 25 Years Giveaway" to celebrate our 25th corporate anniversary and our invention of the first quickly adjustable basketball hoop.  So far, we've given away 20 hoops!  That means we still have 5 more to give away before December 31! This is a great opportunity to win a high-end Lifetime Portable Basketball Hoop.  We're giving away model 71522 which retails in the Lifetime Store online for $499!  It's a 54" steel-framed acrylic backboard with a pneumatic Power Lift® Height Adjustment mechanism that raises and lowers the hoop from 7.5 to 10 feet with just one hand.  So, if you haven't already entered to win, now is the time!  Once you enter, your name stays in for all remaining drawings.  We draw random winners at random times, s... More

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Lifetime Chairs on CSI:NY!
I may not be quite as sharp as the CSI team, but my keen eyes did spot several Lifetime tables and chairs onlast week's CSI:NY "Turbulence" episode! (A rerun BTW.) Some companies pay BIG bucks to get ideal product placement (meaning actually using or showing the product) in movies and TV shows. You know, like how all the American Idol judges have a giant Coca-Cola cup sitting in front of them every show!? But, sometimes, a company is fortunate enough to have its product used just because it is the ideal product for a scene. I'm always watching the background shots of various shows, especially home improvement shows, to see if they use Lifetime tables. Every once in a while, I catch a glimpse of one. But, the foldingtables and chairs in this CSI: NYepisode were pretty hard to miss. Well, for me anyway.You probably wouldn't n...
Lifetime's EcoHousing Initiative - Mass-Produced Shelters for Disaster Relief
Two weeks ago, Lifetime unveiled its latest product - the EcoHouse. Just so you know, this isnt our normal type of product that is available for consumers to purchase in retail stores. Nope, the Lifetime EcoHouse will be manufactured and distributed to provide housing for impoverished or disaster-stricken areas. Pretty cool, huh? So, what makes this shelter so revolutionary? Well, first off, its a 377 sq ft building that ships on four pallets and can be assembled in only 72 man hours. And, it can be built with sustainable electric, plumbing, and waste management - which means households have no need to pay for utilities! Perfect for disaster-stricken and impoverished areas. The shelter can be configured in multiple ways for use as a four-room home, a school, clinic, dining area, or meeting area. Why are we calling it the E...
I Love My New Garden Caddy
Gone are the days of having to load up my wheelbarrow or other container with tools from the shed, only to arrive at the spot in my yard I am working on and not have what I need. You know how it isyou end up spending half of your time in the yard going back and forth to the shed to get what you forgot the first time. That is, providing you can find it in the shed. Because if youre like me, you havent organized your tools very well, either. I used to go back and forth, getting the stuff I needed before I was able to get to work. And when I was working I would inevitably set down one tool somewhere to use another, and then forget where I put the first tool. On one occasion, not exaggerating here, I was working with a rake. Two different times after I had laid the rake down, I stepped on it and had it swing up to hit me in the ...