Lifetime Makes Waves at One of the Largest Outdoor Shows in the World

Lifetime Makes Waves at One of the Largest Outdoor Shows in the World

Lifetime Makes Waves at One of the Largest Outdoor Shows in the World

OR Show Demo 2012.JPGMany people don’t know this, but Salt Lake City, UT is currently home to one of the largest Outdoor Industry shows in the world - Outdoor Retailer!  And for those of you not familiar with Lifetime’s home base, we are only 30 minutes north of Salt Lake. So lucky for us, this show is smack in our backyard. While we did attend this show last year, we went bigger and better than ever this year!

The show began for the Water Sports industry on Wednesday, August 1 at the Open Air Demo held at Jordanelle Reservoir.  Jordanelle Reservoir is a beautiful venue for a demo day, especially since it is in such close proximity to the show and to infamous Park City, Utah. We took all of our current Lifetime Kayak models out so retailers and potential dealers from all over the world could give our boats a spin. We had the Lifetime Wave, Tamarack, Tamarack Angler, Payette, Payette Angler, Monterey, Manata and Sport Fisher. We had an amazing turn out! Our kayaks were in the water constantly and everybody had an absolutely wonderful time!

OR Show 2012.JPGThe indoor portion of the show kicked off Thursday and continued into Sunday evening.  The show is the perfect opportunity to show off new designs and new innovations for the upcoming season.  Check out the photos of our displays!  Sweet, huh?  Notice anything different? Look closely at our kayak names on the signs. This year we re-vamped our logos.  Starting in 2013, you will see these new kayak name logos on all of the Lifetime Kayaks and Paddleboards!  I'll be sure to tell you more about this in a future blog post.

While at the show, Lifetime staff members mingled with the outdoor industry and showed off all of our great kayak designs.  We were busy all day, every day, and we received great reactions to all of our kayaks and our new logo design.  We also unveiled a new Tandem Kayak!! I don’t want to spoil things now, so you’ll have to stay tuned for more information on the fantastic new tandem! 

We are super excited to be taking the kayak industry by storm and we have you, the Lifetime paddlers out there, to thank!  If you haven’t done so already, check out our kayaks and paddleboards at!



Candace_Weaver0006w.jpgName- Candace

Position at Lifetime Products- Watersports Marketing Manager for Lifetime and Emotion brand kayaks

How long at Lifetime Products- Since January 2012!  I came as a packaged deal with the acquisition of Emotion Kayaks where I’d been for over a year.

Topics I blog about- Events and news in water sports, places to kayak, and enjoying the outdoors with friends and family.

My favorite products from Lifetime- Any of the Kayaks and paddleboards.  One of these days I’ll get my hands on a Fold-up Trailer and a Camp and Tailgate Table!

On a Saturday afternoon you can find me- This question will always depend on the season!  When the weather outside is frightful, you can find me at one of the nearby ski resort enjoying the fresh snow and crisp air or snowshoeing through the mountains.  Once the sun is shinning and the birds are chirping, my Saturdays are spent outdoors hiking, backpacking, biking, paddle boarding or my most favorite activity of all, kayaking!  All while enjoying the company of good friends of course!

My favorite escape- Anything whitewater, whether it be kayaking or rafting.  A more relaxing escape would be taking my camera out into the wilderness to photograph everything from wildlife to serene landscapes.

Read all posts by Candace

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