Lifetime Acquires Emotion Kayaks, Creates Water Sports Category

Lifetime Acquires Emotion Kayaks, Creates Water Sports Category

Lifetime Acquires Emotion Kayaks, Creates Water Sports Category

2 kayaks.jpgHold onto your paddles kayak fans because we have some news that is really going to make some waves!  As you know, last year Lifetime started manufacturing kayaks and paddleboards.  This new product line has been a tremendous success for us and an area where we've seen lots of consumer interest and demand.

Today, we are excited to tell you that you can expect to see even more Lifetime kayak models on the market very soon!  Why? Because Lifetime has acquired the assets of Pennsylvania-based Emotion Kayaks.  Lifetime has agreed to purchase all of Emotion Kayaks’ assets, including its intellectual property, trademark portfolio, manufacturing equipment, inventory and its retailer contracts. What does that mean to you?  Now, kayak products previously distributed by Emotion Kayaks will be manufactured at Lifetime’s headquarters and manufacturing facility in Clearfield, Utah.

If you are a kayak enthusiast, you may already be familiar with the Emotion Kayak brand as they offer a variety of kayak equipment and accessories sold at specialty stores such as REI and Cabela's.  The decision to acquire Emotion Kayaks will allow us to combine the successful designs and specialty channel distribution of Emotion Kayaks with Lifetime's global manufacturing capabilities to expand the kayak market.

This kayak product addition will complement Lifetime’s Water Sports lineup, which currently includes sit-inside, sit-on-top, tandem and youth kayaks, as well as paddleboards. With the acquisition of Emotion Kayaks, Lifetime will be one of the largest kayak manufacturers in the world.

As we've shared in previous posts, Lifetime recently announced we will be expanding our manufacturing facilities in Utah and adding new blow-molding machines as part of the expansion.  So, guess what these new blow-molding machines primarily will be used to make?  Yes, kayaks!

With all of our water sports product growth, we have added a new Water Sports category to our product line, separating kayaks and paddleboards from our Sporting Goods category which carries basketball systems and soccer goals.  Watch for this new category on Lifetime.com soon. This new category addition means we have also added a new Product Marketing Manager to our Lifetime team and blog team!  If you look over to the left of this blog, you'll notice our newest blogger, Vince, will be blogging about Sporting Goods and Playground while Jason will continue blogging about kayaks for our new Water Sports Category.

There's a lot of exciting changes taking place at Lifetime and we're glad you're along for the ride!

Jan

Jan

Name- Jan

What I do for a living- First and foremost, I'm a doting mommy of a second grader and a 4-year-old, and a proud wife of a USAF F-16 fighter pilot!  In my pre-children life, I was the Communications Manager for Lifetime Products.  But, once you're a Lifetime fan, you're hooked!  So, after a few years of hiatus, I'm now a WAHM and am happily back on board at Lifetime as a freelance PR Consultant.  In addition to blogging for Lifetime, you can follow and chat with me on Lifetime's Twitter account @Lifetime365 and on the Lifetime Products Facebook page!

Topics I blog about- How I use Lifetime products in my everyday life at home, for kids parties and community activities, as well as inspiring stories... and GIVEAWAYS!  :)

My favorite products from Lifetime- 4x2 Table, 30” Personal Table, Chair, Youth Kayak, and Wheelbarrow.  Although, our Shed and Yard Cart are pretty close favorites, too!

Read all posts by Jan

Comments

Charles Samson

1/17/2012 1:24:14 PM

I'm trying to find accessories such as the sailing kit for my Calypso kayak, Thank you.

Reply

Jan

1/20/2012 3:04:27 PM

Our Lifetime Store online carries all of the accessories for our kayaks including paddles, backrests, plugs...and the sailkit.  You can find them here:  http://www.buylifetime.com/Products/BLT/PlaySystems/kayakpaddles/Default.aspx

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