Lifetime's CFO Named a Utah CFO of the Year

Lifetime's CFO Named a Utah CFO of the Year

Lifetime's CFO Named a Utah CFO of the Year

We have great news! Mark Whiting, chief financial officer of Lifetime Products Inc, was named a CFO of the Year in the June issue of Utah Business Magazine (read all about it). Whiting was recognized for his 22-year contribution in building a “recession-proof” company, and a company that has become an international player in the sporting goods and outdoor products industry.

Mark cover2.jpgThe first time you meet Mark Whiting, you are surprised by his genuine warmth. He laughs often, listens attentively, and usually refers to himself as a “bean-counter”. When asked about being nominated for the Utah Business CFO of the Year Award, he bursts into laughter (I experienced that one myself). Though he would not say he deserves this award, the growing numbers speak for themselves …  

Last year, Lifetime:

  • Experienced an annual revenue higher than any recorded year in the company’s history.
  • Designed, manufactured, produced, and sold approximately 100 new product models.
  • Added 27 new patents to its current 489 design and utility patents.
  • Added approximately 120 new USA accounts.
  • Was honored at the 2011 Utah Genius Awards, with six Lifetime engineers recieving awards, and Lifetime placing 5th in the state for total number of patents and 18th for total number of trademarks (based on patent/trademark clearance in 2010).

About Mark:
Over the past two decades, Whiting has successfully supervised Lifetime’s financial transition from a regional manufacturer of basketball hoops to a global company and brand. The year he was hired, the company’s sales totaled about $7 million- a profit earned solely by the sale of in-ground basketball hoops. Presently, more than 200 Lifetime products are sold in 58 countries.

Whiting came to Lifetime Products in 1989 as Controller, with 12 years of post-university professional experience. He graduated from BYU's Accounting program in 1977, passed the CPA Exam on his first sitting, and spent five years in Public Accounting doing Audit and Tax work in Colorado, Utah, Wyoming, Arizona, and Texas. He left Public Accounting to serve as Assistant Controller for Utah Valley University, and then served as CFO for Wing Enterprises before coming to Lifetime. Whiting was recruited as Controller by Lifetime’s Owner and CEO in 1989, and his title was changed to CFO in 1999.

In January of 2010, Whiting traveled to China with Lifetime President Richard Hendrickson to meet with Ambassador Jon Huntsman Jr. Mark assisted in giving a tour of Lifetime’s facilities to Ambassador Huntsman and local Chinese dignitaries including Zhong XingGuo, Secretary General of Haicang District; Wang MingDe, Chief of Foreign Investment Bureau; and Lee XiaoPing, Vice Chief of X.M foreign affairs Department.

We're proud to have a person like Mark Whiting leading the financial end of our business at Lifetime Products, and delighted that he's recieved this award!  Congratulations, Mark!



Katie_Salter0014_blog - Copy.jpgName: Katie

Position at Lifetime Products: Former PR/Communications Manager - but ALWAYS a fan of Lifetime products!  (Katie's blog posts were written while she was Communications Manager at Lifetime.)

My favorite Lifetime Products: 4ft x 2ft fold-in-half table, 30" Personal Table, Camping table, 6' fold-in half tableRound Picnic Table, Fold-up Utility Trailer.

Read all posts by Katie


Crystal Tomlinson

6/20/2011 3:59:23 PM

We are so proud of you, Dad! You have worked so hard for Lifetime. We love you!


Incorrect please try again
  • Get a new challenge
  • Get an audio challenge
  • Get a visual challenge
  • Help
Enter the words above: Enter the numbers you hear:

Nothing to report... Please be patient as it may take a few minutes to publish. Your comment will not publish right away because this blog is moderated.

  • Random
  • Popular
  • Recent
Wheelbarrows make any yard and garden project easier
Anyone whos done their share of yard work or gardening knows that short of a good, sharp shovel, nothing beats a good, strong wheel barrow. According to Wikipedia, wheelbarrows are a small hand-propelled vehicle, usually with just one wheel, designed to be pushed and guided by a single person using two handles to the rear . It is designed to distribute the weight of its load between the wheel and the operator so enabling the convenient carriage of heavier and bulkier loads than would be possible were the weight carried entirely by the operator. The old design had one wheel up-front and an awkward dump pivot both of which made the old models prone to tipping. Lifetime Products thought youd suffered with the old kind of wheelbarrows long enough and set about revolutionizing the way you do yard work. Lifetimes wheelbarrow...
Win a Lifetime Driveway 3 Sport Set!
This giveaway has ended. Summer may be coming to an end, but it doesn't mean the end of fun outdoor activities. With cooler temps just around the corner, we think it's the perfect time of year to use our newest product - the Lifetime Driveway 3 Sport Set.In fact, we are so excited for you to try this product with your family that we've decided to give one away this month! Personally, I love this product because it's so versatile. Shhh. Don't tell my kids, but they'll be seeing this product under our Christmas tree this year! So what exactly is a Lifetime Driveway 3 Sport Set? It's an all-weather net that's secured to 1.75-gallon portable bases that you fill with sand or water. So, that means no cement, no ground stakes, and no support strings to get tangled in when playing! But, the coolest part is that because the net is su...
Labor Day Bike Trail Bribes
I hope all of you had a wonderful Labor Day weekend. From neighborhood barbeques to lazy days on the lake and everything in between, it seems most people find some way to celebrate the holiday by squeezing in one last hoorah of outdoor fun before summer and warm temperatures come to an end. Me? Well, we are still enjoying exploring all the wonders and activities of our new home state of Colorado. So, we started our Labor Day by attending our little community parade which honored our local firefighters for all of their heroic efforts and endless hours of protecting the Colorado Springs area during this summer's historic and tragic Waldo Canyon fire. THANK YOU, firefighters! Then, since it was such a gorgeous day, we took advantage of living in one of Mother Nature's most beautiful adventure lands and took our kids on their f...