Backyards Inc. Changes Name to Lifetime Store

lifetime store changing.jpg

lifetime store changing.jpg

backyards inc name change.jpgThings are starting to look a little different along the Wasatch Front in Utah, and I'm not just talking about the fresh layers of snow on the mountains.   We are excited to tell you that Backyards Inc., the Lifetime factory retail store, is changing its name to "Lifetime Store".

Start watching for the name change to take place over the course of the next four months with updates to all outdoor signage to be completed by February 2011.   For those of you who don't live in Utah, you'll see a change, too.  Our online store will soon share the Lifetime Store name to give customers a simpler shopping experience.

So why did we make this change?  Most importantly, for you - our customers!  Even though Backyards Inc. has always been owned by Lifetime, there was no easy way for our customers to instantly recognize Backyards Inc. as Lifetime’s factory retail store.  This also meant a lot you didn't know you can find full line of Lifetime products inside. So, by renaming the store and using the same Lifetime logo that's on all of our products, there is now an obvious connection between our products and our stores.  It's still the same great store, just a new name.

If you've never been to a Backyards Inc. store (now Lifetime Store), this is the perfect time to make a visit to find some great deals on holiday gifts!  We have six stores located throughout Utah in Clearfield, Draper, Orem, Riverdale, Taylorsville, and Salt Lake City.  The Lifetime Store showcases products made by Lifetime Products, including folding tables and chairs, basketball equipment, outdoor sheds, playground equipment, kayaks, and soccer goals. Because it is a factory store, the Lifetime Store carries both new and seconds, or blemished, of Lifetime products.  In addition, the Lifetime Store is the only Utah dealer to carry a full line of Backyard Adventure playsets!    

Katie

Katie

Katie_Salter0014_blog - Copy.jpgName: Katie

Position at Lifetime Products: Former PR/Communications Manager - but ALWAYS a fan of Lifetime products!  (Katie's blog posts were written while she was Communications Manager at Lifetime.)

My favorite Lifetime Products: 4ft x 2ft fold-in-half table, 30" Personal Table, Camping table, 6' fold-in half tableRound Picnic Table, Fold-up Utility Trailer.

Read all posts by Katie

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