Lifetime Acquires Kayak Company

Lifetime Acquires Kayak Company

Lifetime Acquires Kayak Company

We've been pretty busy at Lifetime this week and can finally tell you what all the commotion is about.  Lifetime is expanding into another new sporting goods industry…water sports!  Fun, huh?  Just this week, Lifetime acquired the assets of San Bernardino, CA-based Dragonfly Innovation, Corp. and its kayak products.  

It's a move that just makes good sense for Lifetime.  Kayaks you say?  Yep, that's right. It's a great way to complement our other sporting goods lineup, which already includes basketball systems, soccer goals, and a tetherball set.  And, the kayaks work well with our plastics manufacturing expertise, since they are a blow-molded product.  

Lifetime will manufacture the blow-molded kayaks in its Utah facility, which means the creation of more manufacturing jobs!   Plus, with Lifetime manufacturing kayaks, it's good news for consumers, too.  Just as Lifetime transformed the basketball industry with the first complete basketball system packaged in one box, we plan to bring innovation to the packaging of bulky kayaks to make them more widely available for easy mass distribution and retail.  Right now you can find Dragonfly kayaks nationally at Wal-Mart.com, Dicks Sporting Goods, Sports Authority and Fred Meyer. But, we'll soon have them available in Lifetime's Online Store and other retailers.

As with all products manufactured by Lifetime, the kayaks feature innovative and quality construction at some of the most affordable price points in the industry.  Dragonfly kayaks cater to beginners in kayaking and are uniquely designed to prevent tipping. They are available in a variety of sizes and designs, including both youth  and adult sizes.  

We'll keep you updated on this exciting new product venture as more news splashes our way!

 

 

 

 

Comments

Richard Feihl

7/5/2011 6:03:34 PM

I just bought the calypso kayak, Nice size,weight and price great for the family. I have three kids so along with my 16 foot canoe it will fit great into our water sports. Rich

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