Lifetime Acquires Kayak Company

admin - 5/5/2010 1:06:00 PM in News, Sporting Goods
Tagged in Recreation, Kayaks, Sporting Goods

We've been pretty busy at Lifetime this week and can finally tell you what all the commotion is about. Lifetime is expanding into another new sporting goods industry…water sports! Fun, huh? Just this week, Lifetime acquired the assets of San Bernardino, CA-based Dragonfly Innovation, Corp. and its kayak products.

It's a move that just makes good sense for Lifetime. Kayaks you say? Yep, that's right. It's a great way to complement our other sporting goods lineup, which already includes basketball systems, soccer goals, and a tetherball set. And, the kayaks work well with our plastics manufacturing expertise, since they are a blow-molded product.

Lifetime will manufacture the blow-molded kayaks in its Utah facility, which means the creation of more manufacturing jobs! Plus, with Lifetime manufacturing kayaks, it's good news for consumers, too. Just as Lifetime transformed the basketball industry with the first complete basketball system packaged in one box, we plan to bring innovation to the packaging of bulky kayaks to make them more widely available for easy mass distribution and retail. Right now you can find Dragonfly kayaks nationally at Wal-Mart.com, Dicks Sporting Goods, Sports Authority and Fred Meyer. But, we'll soon have them available in Lifetime's Online Store and other retailers.

As with all products manufactured by Lifetime, the kayaks feature innovative and quality construction at some of the most affordable price points in the industry. Dragonfly kayaks cater to beginners in kayaking and are uniquely designed to prevent tipping. They are available in a variety of sizes and designs, including both youth and adult sizes.

We'll keep you updated on this exciting new product venture as more news splashes our way!

Check out the Previous Post:
$15 Off Lifetime Tables for National Scrapbooking Day

Check out the Next Post:
Lifetime Receives Utah Genius Award

admin

Read all posts by admin

Comments

Richard Feihl

7/5/2011 6:03:34 PM

I just bought the calypso kayak, Nice size,weight and price great for the family. I have three kids so along with my 16 foot canoe it will fit great into our water sports. Rich

*Name: (required)

*Email: (required - this will not display publicly)

*Comments (required):

Incorrect please try again

Enter the words above: Enter the numbers you hear:

Nothing to report... Please be patient as it may take a few minutes to publish. Your comment will not publish right away because this blog is moderated.

Lawn and Garden

Categories

Random
Popular
Recent

An Elegant Wedding Reception
A few months ago I attended a wedding reception for an old friend of mine. He and his bride chose a beautiful nursery garden for the location; a small waterfall, a pond, and the abundance of lush foliage set the perfect scene. T he entire setup also used Lifetimetables and chairs in a great way that was simple and elegant, to be specefic, they used Lifetime round tables and folding chairs.Having planned my own wedding just 1 year ago last week, the whole process is still fresh on my mind. He and his bride emailed me 6 months before the wedding asking for some tips and contacts. So naturally, I was very curious to see how the reception turned out. After being a picky bride, you tend to notice all those things that tend to take SO MUCH time to choose. You appreciate the little details that took hours of debating, several las...

Haul out the yard cart, spring has sprung
Ive written about the LifetimeWheelbarrow in a couple of my posts (here and here), it really is a wonderful thing. Some readers have asked me if Lifetime has anything suited for larger projects or larger properties where a wheelbarrow (though effective) is inefficient. The answer is a wholehearted YES! Lifetime makes a small utility trailer and yard cart that works both as a cart and a trailer that you can pull behind an ATV or riding mower. The Yard Carts heavy-duty, extra-large tub can hold 10-cubic feet, is made from 100% post-consumer recycled plastic materials, and can haul up to 650 pounds. Lets see your old wheelbarrow do that! Now available with FREE SHIPPING from BuyLifetime.com.

Win a Lifetime Kayak for Father's Day … Or Any Day!
This giveaway has ended. We've been telling you about our new Lifetime Payette Kayaks for several weeks now onthis blog and Facebook. It's our first sit-inside Lifetime kayak and it was even feature on The Price is Right in the Showcase Showdown a few weeks ago! I had the opportunity to try one these new kayaks for the first time last week at our annual sales conference... and it was great! It's a nice size(116" long) and has a seat back, front and rear shock cords, footrests and a paddle cradle. It even has a cool cargo holder with a cover that's perfect for your camera, keys, a coat, lunch, and more. But, instead of us just telling you about, we decided it's better to let you actually try it for yourself. So, since summer is just around the corner, this month we are giving away a Lifetime Payette Kayak to one random winne...

Black Friday!!!
What is your favorite part of Thanksgiving? My wife’s favorite part is going shopping! I find more satisfaction in staying home, eating too much, and watching football, but, to each their own. I went one year with my wife and after I got beat by a bunch of spry and motivated ladies while trying to get some sheets, I decided to retire from Black Fridaying (is that even a word?). My goal is to help you know where you can find our products. With so many different retailers carrying our products, I wanted to help you wade through the mess. If you’re looking for a new basketball hoop, Sports Authority,

The Lifetime kids' furniture is hitting Costco stores this week!

The Kids’ Table is Now the Cool Table
I can’t even tell you how excited I am about our new Kid’s Furniture! This is a project that the whole company has rallied around – even employees can’t wait to get their hands on these! The Lifetime Children’s Square Folding Table and Stacking Chairs are hitting Costco stores this week! They are absolutely perfect for homes, daycares, parties, etc. and would be great as your kids’ Thanksgiving Table this year. The table comes in our traditional almond color, and the cute stack chairs are available in blue, green, and almond. The great thing about our tables...

Who doesn’t love costumes, face paint, spooky decorations – and my personal favorite – pumpkin carving?!

Love my Pumpkin Carving Table!
Halloween is such a fun time of year! Who doesn’t love costumes, face paint, spooky decorations – and my personal favorite – pumpkin carving?! So last night, my husband and I set out on our pumpkin carving adventure. My husband not only carves pumpkins, but he is amazing at shaving in faces, and doing all sorts of cool stuff. Over the years, he has helped me get more and more into it as well. Since I knew this was going to get pretty messy, I didn’t really want to use my wooden kitchen table, so I decided to pull out my trusty 4-Foot Fold-In-Half Lifetime Table. We live in a smaller apartment, so this is the perfect table for us. It is super easy to store and ...

Children’s Furniture Giveaway Winner!!!
Wow! Can you believe that Thanksgiving is only one week away!? It seems like it has come super fast! Thank you for all of the responses! We had over a hundred!!! Here are a here are a few of my favorite: “These are so adorable! Thank you for thinking outside the box and producing a child's chair that is useful, fun, and practical!” – Shara H. “We love the durability of our other Lifetime products and love that there is now an option for a kids table and chairs that will stand up to the messes and rough housing of our three little kids. The chairs look cool and super comfortable too!” –Melarie W. “So COOL!” – Clint P. “I am in love with the new kid's table and chairs! I especially love the blue and green. I've been look...

Lifetime Acquires Kayak Company