Lifetime Acquires Kayak Company

Lifetime Acquires Kayak Company

Lifetime Acquires Kayak Company

We've been pretty busy at Lifetime this week and can finally tell you what all the commotion is about.  Lifetime is expanding into another new sporting goods industry…water sports!  Fun, huh?  Just this week, Lifetime acquired the assets of San Bernardino, CA-based Dragonfly Innovation, Corp. and its kayak products.  

It's a move that just makes good sense for Lifetime.  Kayaks you say?  Yep, that's right. It's a great way to complement our other sporting goods lineup, which already includes basketball systems, soccer goals, and a tetherball set.  And, the kayaks work well with our plastics manufacturing expertise, since they are a blow-molded product.  

Lifetime will manufacture the blow-molded kayaks in its Utah facility, which means the creation of more manufacturing jobs!   Plus, with Lifetime manufacturing kayaks, it's good news for consumers, too.  Just as Lifetime transformed the basketball industry with the first complete basketball system packaged in one box, we plan to bring innovation to the packaging of bulky kayaks to make them more widely available for easy mass distribution and retail.  Right now you can find Dragonfly kayaks nationally at Wal-Mart.com, Dicks Sporting Goods, Sports Authority and Fred Meyer. But, we'll soon have them available in Lifetime's Online Store and other retailers.

As with all products manufactured by Lifetime, the kayaks feature innovative and quality construction at some of the most affordable price points in the industry.  Dragonfly kayaks cater to beginners in kayaking and are uniquely designed to prevent tipping. They are available in a variety of sizes and designs, including both youth  and adult sizes.  

We'll keep you updated on this exciting new product venture as more news splashes our way!

 

 

 

 

Comments

Richard Feihl

7/5/2011 6:03:34 PM

I just bought the calypso kayak, Nice size,weight and price great for the family. I have three kids so along with my 16 foot canoe it will fit great into our water sports. Rich

Reply






Incorrect please try again
  • Get a new challenge
  • Get an audio challenge
  • Get a visual challenge
  • Help
Enter the words above: Enter the numbers you hear:

Nothing to report... Please be patient as it may take a few minutes to publish. Your comment will not publish right away because this blog is moderated.

 
  • Random
  • Popular
  • Recent
Hot Chocolate Delight!
Is there anything more fun in the wintertime than coming in after an afternoon of fun in the snow and enjoying a cup of hot cocoa? It is definitely something we look forward to . . . especially if we are hosting family or close friends. We have a delicious hot chocolate recipe we use that I would like to share. Offering an assortment of fun additives to your cocoa makes it even more memorable! You may also want to consider serving the hot chocolate outside. A Lifetime adjustable-height folding table makes set-up quick and easy whether you are setting it up inside or out. Most of us dont have a thermal Airpot dispenser kicking around the house, so a large thermos or a crock-pot set to low will make sure that your cocoa will still stay warm so you wont have to miss out on that last sled run down the hill. Creamy Hot Chocolate ...
Your Kids Could Be in a Lifetime Store Photo Shoot!
Do you live in Utah and have kids who would loveto be in astore photo shoot? Then mark your calendars and make plans to attend the Riverdale Lifetime Store Grand Re-Opening because we'll be celebrating all this week in a big way! The Riverdale Lifetime Store closed on Christmas Eve for an extensive expansion and complete store remodel. When we say remodel, we mean it! The store acquired an additional 1,700 square-feet of indoor showroom area and expanded its outdoor display space by 3,500 square-feet. Plus, we tore down every single wall, changed the floor, and added an additional POS terminal. And, now we are ready for you to come see it! The ribbon cutting ceremony and store opening will take place tomorrow, Tuesday, March 20 at 9 a.m. with the official Grand Re-Opening Celebration event and activities being held tomorrow...
Lifetime Harvest Exchange Shares Fresh Produce with Employees and Local Food Bank
If theres one thing we love at Lifetime, its food. Lets be honest here who doesnt?! So earlier this summer, employees started growing their own gardens for fresh produce, including some right here at Lifetime! But the hard work put into growing veggies isnt where all the fun is. Its in the eating. So for two months, we've been hosting our very own Farmers Market. Every Tuesday from August till September 25, Lifetime employees have been exchanging produce with each other during our Harvest Exchange. Weve seen gorgeous peppers, corn, tomatoes, lettuce, kale, and just about anything else you can imagine. The best part about this, is all the food that hasnt been picked up by employees has been donated to the local Food Bank to benefit members of our community. Often, having fresh vegetables in the home is a difficult thing, and...