Lifetime Acquires Kayak Company

Lifetime Acquires Kayak Company

Lifetime Acquires Kayak Company

We've been pretty busy at Lifetime this week and can finally tell you what all the commotion is about.  Lifetime is expanding into another new sporting goods industry…water sports!  Fun, huh?  Just this week, Lifetime acquired the assets of San Bernardino, CA-based Dragonfly Innovation, Corp. and its kayak products.  

It's a move that just makes good sense for Lifetime.  Kayaks you say?  Yep, that's right. It's a great way to complement our other sporting goods lineup, which already includes basketball systems, soccer goals, and a tetherball set.  And, the kayaks work well with our plastics manufacturing expertise, since they are a blow-molded product.  

Lifetime will manufacture the blow-molded kayaks in its Utah facility, which means the creation of more manufacturing jobs!   Plus, with Lifetime manufacturing kayaks, it's good news for consumers, too.  Just as Lifetime transformed the basketball industry with the first complete basketball system packaged in one box, we plan to bring innovation to the packaging of bulky kayaks to make them more widely available for easy mass distribution and retail.  Right now you can find Dragonfly kayaks nationally at Wal-Mart.com, Dicks Sporting Goods, Sports Authority and Fred Meyer. But, we'll soon have them available in Lifetime's Online Store and other retailers.

As with all products manufactured by Lifetime, the kayaks feature innovative and quality construction at some of the most affordable price points in the industry.  Dragonfly kayaks cater to beginners in kayaking and are uniquely designed to prevent tipping. They are available in a variety of sizes and designs, including both youth  and adult sizes.  

We'll keep you updated on this exciting new product venture as more news splashes our way!

 

 

 

 

Comments

Richard Feihl

7/5/2011 6:03:34 PM

I just bought the calypso kayak, Nice size,weight and price great for the family. I have three kids so along with my 16 foot canoe it will fit great into our water sports. Rich

Reply






Incorrect please try again
  • Get a new challenge
  • Get an audio challenge
  • Get a visual challenge
  • Help
Enter the words above: Enter the numbers you hear:

Nothing to report... Please be patient as it may take a few minutes to publish. Your comment will not publish right away because this blog is moderated.

 
  • Random
  • Popular
  • Recent
How to find screaming deals using technology
WARNING! This isnt going to be your typical Lifetime365 blog post. Its going to be a bit more technical, and a lot more geeky, but dont let that scare you off. Ill try and walk you through it. To start things off, you should know that Im a computer geek, Ill admit it. What Im going to tell you now is something that us geeks have known about for a long, long time, but something that you normal people probably dont know about and even if you do, youre probably not using it this way. What is this secret technology of which I speak? Its called RSS feeds. RSS is an acronym. Id tell you what it stands for but people have been arguing over that since it first came out. Then ATOM feeds came along. All of this ties in with RDF and the semantic web. Im not going to go into that much detail, just know that when someone talks about RS...
Live Chat Now Available on Lifetime Store Online
We want to hear from you. Check out the Lifetime online store and you'll find you're able to Call us, Email us, Tweet us, Pin us, "Like" us, or "Share" us. It's never been easier to spread the word, the news, or your opinion about our products. And now you can "Chat" with us through our new instant messaging feature. Just like a livestore attendant in a real store, we want to be there for you in our online store.We're striving to make our online environment friendly and personable by giving you the opportunity to contact us instantly with your questions or concerns. If you have questions about a product before purchasing or ifyou would like assistance in making your online purchase, just click on the big red text that says "Email or Call 1 800 424 3865" at the top of the buylifetime.com home page. That will take you to our ...
Lifetime Store is Open in St. George!
After several months of construction, we are excited to announce our Lifetime Store in St. George, Utah is officially open for business! This morning we held the official ribbon cutting ceremony and well be celebrating with our Grand Opening event this entire week. If youre in the St. George area, be sure to stop by our Grand Opening because we have a lot going on that you wont want to miss radio remote broadcasts, contests, prizes, face painting, balloon artist, refreshments, and lots of fun products to see! Plus, well also be giving away a Lifetime kayak, youth paddleboard, and an Ace Flyer Teeter-Totter. Of course it wouldnt be a Grand Opening without some sales too - including $500 off the new Lifetime Double Slide Deluxe Playset! Stop by today through Saturday for 10% off your entire purchase. And, if that isnt enough, ...