Lifetime Brands

Lifetime Brands

Lifetime Brands

Earlier this year, we bought a GMC Acadia.  I LOVE it!  It was the first crossover SUV of its kind and now several other automakers have followed suit.  The Acadia is an SUV on the outside with the seating configuration of a mini-van on the inside.  Perfect for those of us who like the idea of a mini-van, but not all the psychological baggage that comes along with them!

Over the past few months, as friends see our vehicle they will often say comments like, “This reminds me a lot of a Saturn Outlook.”  Or, “Is this like a Saturn Outlook?”  Well, you know why?  They are the same car!  GM owns both the GMC and Saturn brand and, consequently, the Acadia and Outlook bascially come off the same production line.  (And, the Buick Enclave too!).  For various marketing and sales strategies, companies often make the same product with slight variations and sell them under a different brand.  We probably notice it most often in the automobile industry, but clothing manufacturers, pharmaceutical companies, food manufacturers, etc. all employ these brand tactics.  And, yes, so does Lifetime. 

As Katie pointed out in her “What’s In A Name” posting, customers know and trust the quality and reputation associated with the Lifetime name.  The majority of our products are sold under the Lifetime brand.  However, I thought I would point out that we do have a few other brands that are still products made by Lifetime

So here’s our list…

Basketball system brands made by Lifetime

Table and chair brands made by Lifetime
Executive Choice

Playground equipment brands made by Lifetime
Big stuff

So, keep your eyes open for these brands when you are shopping.  Despite sporting a different logo, you can be assured our other brands are of the same high-quality as those with the Lifetime logo.  One important thing to note is that all of our sheds, trailers, and yard carts bear ONLY the Lifetime name…so don’t sacrifice quality and be fooled by imitations!

Oh, and here’s a little tip if you’re in doubt whether a product is made by Lifetime… all products made by Lifetime, regardless of brand, will have printed (in words, not a logo) “Manufactured by Lifetime Products, Inc.” on the box or label where the manufacturers’ name and address is listed.




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Name- Jan

What I do for a living- First and foremost, I'm a doting mommy of a second grader and a 4-year-old, and a proud wife of a USAF F-16 fighter pilot!  In my pre-children life, I was the Communications Manager for Lifetime Products.  But, once you're a Lifetime fan, you're hooked!  So, after a few years of hiatus, I'm now a WAHM and am happily back on board at Lifetime as a freelance PR Consultant.  In addition to blogging for Lifetime, you can follow and chat with me on Lifetime's Twitter account @Lifetime365 and on the Lifetime Products Facebook page!

Topics I blog about- How I use Lifetime products in my everyday life at home, for kids parties and community activities, as well as inspiring stories... and GIVEAWAYS!  :)

My favorite products from Lifetime- 4x2 Table, 30” Personal Table, Chair, Youth Kayak, and Wheelbarrow.  Although, our Shed and Yard Cart are pretty close favorites, too!

Read all posts by Jan

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