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What is your favorite part of Thanksgiving? My wife’s favorite part is going shopping! I find more satisfaction in staying home, eating too much, and watching football, but, to each their own. I went one year with my wife and after I got beat by a bunch of spry and motivated ladies while trying to get some sheets, I decided to retire from Black Fridaying (is that even a word?). My goal is to help you know where you can find our products. With so many different retailers carrying our products, I wanted to help you wade through the mess. If you’re looking for a new basketball hoop, Sports Authority, Dick’s Sporting Goods, Big 5, and Walmart have hoops on sale. You can get a 50" Portable Basketball Hoop at Dick’s Sporting Goods. At Sports Authority, you can get a hoop ranging from one of our youth hoops... More

We are so excited to introduce the new Lifetime Tailgate Table! Hitting your local Sam’s Club this week, this table is the perfect addition to your summer activities. As one of our most innovative items yet, this table features a metal rack for grills or other hot items and folds under the table when not in use. It also includes molded-in cup holders, a molded-in carry handle, and paper towel & utensil holders. So for your next outdoor BBQ, tailgate party, or camping trip, pick up this table at Sam’s Club! More

Spring is in the air―at least here in Utah. The neighborhood is slowly coming back to life as kids and their parents are reemerging from their indoor hibernation. Time to find the bicycle pump and rollerblade knee pads because, at last, the kids can go outside and play! With the comeback of Spring also comes a greater need for drivers to be aware of the little ones out and about. To this end, Lifetime is introducing a new product this season, the Child Alert sign. This unique sign is shaped like a small child chasing after a soccer ball. “Chucky,” as we affectionately refer to him, is bright construction orange and carries a sign that says “slow.” His base is made similar to the portable bases that Lifetime made famous with our basketball systems, and can be filled with water or sand for even more st... More

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Recreational kayaking is a fun and safe way for the whole family to enjoy the outdoors.  Many people are a little apprehensive when they hear the word "kayaking."  They imagine people dropping off of 20 foot waterfalls and paddling through big wavy rapids.  But that isn’t the only way to kayak.  In fact, the largest segment of kayaking is within the recreational sector.  What is recreational kayaking?  Recreational kayaking refers to paddling on flat water lakes, bays, slow-moving calm river ways, and calm oceans.  No rapids involved!  Flat-water paddling is a safe way to enjoy the water. Another misconception about kayaking is the Eskimo roll, which is another aspect of kayaking that only applies to whitewater or sea kayaking.  Recreational kayaks are not meant to roll and ... More

With football season just around the corner, it’s time to break out those game day shirts, hats, and foam fingers. However, as much as I love the games, an even better part of Football season is the food and good times to be had while tailgating! At Lifetime, we know how important this time of year is for so many people. And we’ve seen many times how having the right table can really make or break your event. So, before you run off to the game, be sure to check out Lifetime’s Tailgate Tables.   The great thing about our Tailgate Tables is that they are built specifically to enhance your tailgating experience. Our 5’6” Fold-In-Half Tailgate Table includes additional features such as: a heavy-duty grill rack with utensil hooks, paper towel and garbage bag holders, and a convenient carry han... More

Another year of Outdoor Retailer (OR) has come and gone.  For those of you who don’t know what OR is, it is the largest outdoor industry trade show in the whole world!  It is held in our backyard in downtown Salt Lake City.   This year, we also had the industry Demo Day in our backyard as well because it was moved from Jordenelle Reservoir to Pineview Reservoir in Ogden Valley!  We spent all day on the beautiful banks of Pineview paddling and talking to folks from all over the world.  We were super busy and had tons of people stop by to give our boats a test run!  What a day! After Demo Day, the indoor show begins.  We spend months preparing and designing both our booth and new kayaks to unveil at the show.  This year we went all out, even more than we have in the past. ... More

These days, taking a family on a vacation is no easy feat.  Not financially and not logistically.  It requires money, planning, and time!  But it is totally worth it!  Times are changing and so are vacation options.  You don’t need to go to Disney Land to have a great family experience.  Why not plan a vacation around kayaking? Almost anywhere there is water, there is someone who rents kayaks.  But, if you have your own, that is great!  There are so many great paddling destinations in the United States it would take forever to list them all.  The best part about a kayaking vacation is that you often get to experience a new place or situation that so many others don’t get to!  Kayaking out to a secret cove, or down a calm moving river in a desolate canyon are all g... More

Father's Day is almost here.  If you’re like me, you are always rushing around trying to figure out what to do for Dad at the last minute.  For years I always based my Father’s Day gifts on two things, fish and sports.  My dad either gets the latest “Jets” (don’t hold it against him) football team sweatshirt or a nice wooden fish decoration to hang on the wall.  Since these were always my dad’s favorite activities, this always seemed like the best route, until he ran out of wall space for all those wooden fish decorations. I’m sure I’m not the only one at there who has a dad that loves fishing.  I mean loves it.  You know, the dad who gets up at 4am so he can get out on the water .  The dad who has more fishing rods than pairs of pants.  ... More

Memorial Day has past and summer’s had its unofficial start!  As the weather heats up and the kids finish up the school year, we are all in need of a vacation.  These days, taking that one big trip to Orlando or hopping on a  cruise to the islands can put a big hurting on the old wallet.   Many people are choosing smaller and more frequent vacations.  And lets be honest, who doesn’t want more vacations?  I know I do.  Here at Lifetime, we wonder, why can’t every weekend be a vacation?  Oh, but it can!! Having a few kayaks laying around for the family can make it easy, affordable and fun to stay closer to home this summer.  You can head to your local lake one weekend and the next weekend do a river float.  The options are endless!  You won’t b... More

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Lifetime Products Launches Local Awareness Campaign
Lifetime Productshas recently launched a regional advertising and public relations campaign in Utah. This uniquecampaignfeatures acutal employees and the history of our greatest inventions and innovations.Prideis atthe heart of what we aretrying to communicate. We are proud of our company, our people, our products, and our community. And we want our community to be proud of us. But to do that, they need to know who we are. And who better to tell our story than the people who come to work here every day! Eleven out of our1,200people were selected to represent the company for this campaign. Six employees will be featured in ads at Backyards Inc., the Official Outlet Store for Lifetime Products, and various places throughout the company.The otherfive employees are currently featured on Utah billboards, bus ads, and commercials-...
Lifetime's CFO Named a Utah CFO of the Year
We have great news! Mark Whiting, chief financial officer of Lifetime Products Inc, was named a CFO of the Year in the June issue of Utah Business Magazine (read all about it).Whiting was recognized for his 22-year contribution in building a recession-proof company, and a company that has become an international player in the sporting goods and outdoor products industry. The first time youmeet Mark Whiting, youare surprised by his genuine warmth.He laughs often, listens attentively, andusually refers to himself as a bean-counter. When asked about being nominated for the Utah Business CFO of the Year Award, he bursts into laughter (I experienced that one myself).Though hewould not say he deserves this award, the growing numbers speak for themselves Last year, Lifetime: Experienced an annual revenue higher than any record...
New Clearview Backboards
One of the great things about working at Lifetime Products is our people. We have a great group of engineers in our Sporting Goods department. Last fall, we were trying to come up with a way to make our basketball system backboards more like the pro boards. With some late nights and a lot of design work, we were able to come up with our new Clearview backboards. What is Clearview? Well, I am going to tell you. With residential systems it is common in the industry to have a backboard brace behind the square target of your backboard. On these systems we use a clear material called polycarbonate or on the higher end systems tempered-glass to make them look like the pro's. However, the backboard braces were blocking your view through the backboard. We wanted to remove the braces behind the target so there was a clear view more ...