We are so excited to introduce the new Lifetime Tailgate Table! Hitting your local Sam’s Club this week, this table is the perfect addition to your summer activities. As one of our most innovative items yet, this table features a metal rack for grills or other hot items and folds under the table when not in use. It also includes molded-in cup holders, a molded-in carry handle, and paper towel & utensil holders. So for your next outdoor BBQ, tailgate party, or camping trip, pick up this table at Sam’s Club! More

Who will win the 2014 World Cup Final? Germany is the favorite to beat Argentina Sunday, but if you have ever watched arguably the best soccer player in the world, Lionel Messi for Argentina, I’m not so sure.  I personally wouldn't bet against a team that includes Messi. It would be like betting against the Chicago Bulls teams when Michael Jordan was still playing. With soccer and the MLS becoming more popular in the U.S.A., the World Cup this year has been a big deal in America (Did you see all the fans at Grant Park in Chicago?). The U.S. team’s first World Cup match, a 2-1 victory, was ESPN’s most watched men’s soccer game ever. The cool thing about the sport is not just that the matches involving the U.S. are getting viewers, but all matches are getting more viewers. I am personally a newbie ... More

 
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Lifetime Acquires Kayak Company
We've been pretty busy at Lifetime this week and can finally tell you what all the commotion is about. Lifetime is expanding into another new sporting goods industrywater sports! Fun, huh? Just this week, Lifetime acquired the assets of San Bernardino, CA-based Dragonfly Innovation, Corp. and its kayak products. It's a move that just makes good sense for Lifetime. Kayaks you say? Yep, that's right. It's a great way to complement our other sporting goods lineup, which already includes basketball systems, soccer goals, and a tetherball set. And, the kayaks work well with our plastics manufacturing expertise, since they are a blow-molded product. Lifetime will manufacture the blow-molded kayaks in its Utah facility, which means the creation of more manufacturing jobs! Plus, with Lifetime manufacturing kayaks, it's good news fo...
Reduced Prices on Chair Covers To Dress Up Your Holiday Dining
You love your plasticLifetime chairs because they're durable enough to endure constant use and abuse, but did you know thatthey can be dressed up for the most elegant events, as well?We have reduced thepricing onourLifetime online store forslip-on chair coversthat willinstantly transform your Lifetime folding chairs into beautiful seating accommodations for the upcoming holiday get-togethers. Like the tablecloths and toppers we featured last week,we have adopted thesechair covers into our Lifetime family because they're such a perfect fit for our product line. They are made from premium lightweight stretch polyester for a classy look and practical maintenance. This fabric is stain resistant, wrinkle resistant, machine washable, and dryer safe. Elegance was never so easy! These dressy chair covers will fit all Lifetime Conto...
Lifetime Makes Waves at One of the Largest Outdoor Shows in the World
Many people dont know this, but Salt Lake City, UT is currently home to one of the largest Outdoor Industry shows in the world - Outdoor Retailer!And for those of you not familiar with Lifetimes home base, we are only 30 minutes north of Salt Lake. So lucky for us, this show is smack in our backyard. While we did attend this show last year, we went bigger and better than ever this year! The show began for the Water Sports industry on Wednesday, August 1 at the Open Air Demo held at Jordanelle Reservoir. Jordanelle Reservoir is a beautiful venue for a demo day, especially since it is in such close proximity to the show and to infamous Park City, Utah.We took all of our current Lifetime Kayak models out so retailers and potential dealersfrom all over the world could give our boats a spin.We had the Lifetime Wave, Tamarack, Tam...