With football season just around the corner, it’s time to break out those game day shirts, hats, and foam fingers. However, as much as I love the games, an even better part of Football season is the food and good times to be had while tailgating! At Lifetime, we know how important this time of year is for so many people. And we’ve seen many times how having the right table can really make or break your event. So, before you run off to the game, be sure to check out Lifetime’s Tailgate Tables.   The great thing about our Tailgate Tables is that they are built specifically to enhance your tailgating experience. Our 5’6” Fold-In-Half Tailgate Table includes additional features such as: a heavy-duty grill rack with utensil hooks, paper towel and garbage bag holders, and a convenient carry han... More

Another year of Outdoor Retailer (OR) has come and gone.  For those of you who don’t know what OR is, it is the largest outdoor industry trade show in the whole world!  It is held in our backyard in downtown Salt Lake City.   This year, we also had the industry Demo Day in our backyard as well because it was moved from Jordenelle Reservoir to Pineview Reservoir in Ogden Valley!  We spent all day on the beautiful banks of Pineview paddling and talking to folks from all over the world.  We were super busy and had tons of people stop by to give our boats a test run!  What a day! After Demo Day, the indoor show begins.  We spend months preparing and designing both our booth and new kayaks to unveil at the show.  This year we went all out, even more than we have in the past. ... More

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Get Into Summer Fun With $20 Off A Lifetime Kids Kayak
The Lifetime 6 ft Wave Kayaksare a great way to get your kids out on the water and introduce them to theexciting sport of kayaking. These Lifetime kayaks are made of high-density polyethylene plastic sothey arelightweight and durable with a smooth one piece construction that has no sharp edges or protruding hardware. Very easy to use and easy to transport. Our kids kayaks are designed with a sloped back endto provide kids with aneasy entry from the water. Unlike the traditional kayak design, the tunneled hullon this kayak givesitamazing stability--no wobbling!Perfect forflat water paddeling on lakes and ponds. To introduce your kids toa refreshing new outdoor activity thissummer, just go to our Lifetime Store online, enter model 90098 for the pink kayak w/paddle, 90097 for the blue kayak with paddle, or 90099 for the yellow...
What NOT to Do When Assembling a Lifetime Basketball Hoop
A few months ago I forewarned you of the top three things to know before assembling a Lifetime Basketball Hoop. Today, I'm going to share with you some of the specific hurdles I alluded to in that post that we crossed along the way when assembling our own Lifetime Basketball Hoop (model 90228). To be honest, I'm kind of embarrassed to share my story with you given some of the pretty major "oopsies" we had. After all, since I work for Lifetime, you'd think I'd know how to assemble the products. Not necessarily true. This was my first time assembling a Lifetime Basketball Hoop. Let's just say, I can definitely empathize with our customers now! Before we started assembling, we laid out all of our parts and pieces to make sure we could easily find everything. Thankfully, all the parts and bags of hardware are labeled well. Simpl...