The Miami Heat made an amazing comeback! If you didn’t catch the final two games of the NBA Finals, you really missed out. AND we have a winner of our Portable Basketball Giveaway. They'll receive the Lifetime 48” Elite Basketball System. This versatile basketball hoop is perfect for way to keep the basketball season going. A shatter-proof backboard will endure countless games, while the Slam-It Rim is tough enough to handle all of your dunks. Easily adjust the height of the system using only one hand thanks to our innovative Speed Shift™ technology. Congratulations to our winner: • Melissa O. – Richmond, KY Thanks to everyone who entered the giveaway. If you weren't a winner but still looking for a new basketball hoop, you can find them at your local Dick’s Sporting Goods or at Lifetime&... More

The NBA Finals are in full swing. The showdown between the Miami Heat and San Antonio Spurs has been going back and forth for four games now. Will the Big Three repeat their game-four performance or will San Antonio’s savvy veterans and young bench continue to cause problems for the Heat? Only three games left before basketball comes to a head. Even though the NBA season is ending, it doesn’t mean the basketball season has to end. One of my favorite pastimes were the summer night spent in the driveway playing basketball (way back then, we had a Lifetime Hoop!) with my brothers and friends. A lot of time was spent pretending to be one of the legendary players from the 80’s and 90’s: Bird, Magic, Jordan, Stockton, and Malone (let’s be honest, I have a little hometown bias on the last two). Wi... More

Father's Day is almost here.  If you’re like me, you are always rushing around trying to figure out what to do for Dad at the last minute.  For years I always based my Father’s Day gifts on two things, fish and sports.  My dad either gets the latest “Jets” (don’t hold it against him) football team sweatshirt or a nice wooden fish decoration to hang on the wall.  Since these were always my dad’s favorite activities, this always seemed like the best route, until he ran out of wall space for all those wooden fish decorations. I’m sure I’m not the only one at there who has a dad that loves fishing.  I mean loves it.  You know, the dad who gets up at 4am so he can get out on the water .  The dad who has more fishing rods than pairs of pants.  ... More

If you guys are anything like me, I love change. I love makeovers, updates, and fresh ideas. And that's what we love at Lifetime too. Constant improvement and innovation. Which is why we created a new website! Lots of time, sweat, blood, and tears went into making this site what it is, and we're so proud of it. With easier-to-view pages, a crisp look, and more information ... you can find anything you need or want from Lifetime! Take a look at our new product gallery where you can find new products, features, and see everything from Tables and Chairs to Kayaks. Or, learn how to paddle, find answers to your product questions, and learn a little more about who we are. Check it out at the new lifetime.com! More

Memorial Day has past and summer’s had its unofficial start!  As the weather heats up and the kids finish up the school year, we are all in need of a vacation.  These days, taking that one big trip to Orlando or hopping on a  cruise to the islands can put a big hurting on the old wallet.   Many people are choosing smaller and more frequent vacations.  And lets be honest, who doesn’t want more vacations?  I know I do.  Here at Lifetime, we wonder, why can’t every weekend be a vacation?  Oh, but it can!! Having a few kayaks laying around for the family can make it easy, affordable and fun to stay closer to home this summer.  You can head to your local lake one weekend and the next weekend do a river float.  The options are endless!  You won’t b... More

 
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98874 mammoth
The 98874 Mammoth basketball system, youve seen them in High Schools, Colleges, and used by professional sports teams, now you can put the same, professional basketball equipment in your backyard. The 98874 Mammoths backboard is a regulation-sized 72 by 42 made of 8mm thick tempered glass. The rim is powder-coated orange and has a heavy-duty Spring-Flex with a steel wraparound bracing. With Rapid Cam Height Adjustment, the 98874 Mammoth has easy, one-hand adjustment from 7.5-feet to regulation 10-feet. The 98874 Mammoth is available with free shipping from BuyLifetime.com.
Lifetime Products: A “Lean” Manufacturing Leader - Learns from Toyota
Three of our executives--President, COO, and VP of Research Development--recently had the opportunity to visit Toyotas assembly plant in Japan. Their visit was not to see how cars and trucks are built, but rather to learn more about Toyotas Lean manufacturing ways. Lean is a term used frequently here at Lifetime. Basically, Lean is centered on preserving value with less work. Lifetime has been implementing Lean methods for more than ten years however; there has been renewed emphasis the past two years. Some of which include flow of material and plant layout. The concept of Lean manufacturing is growing in popularity around the world but it originally derived from the Toyota Production System (TPS) in Japan. Our executives said Japan, in general, is an unbelievably clean and neat country which is directly reflected in their ...
Get Into Summer Fun With $20 Off A Lifetime Kids Kayak
The Lifetime 6 ft Wave Kayaksare a great way to get your kids out on the water and introduce them to theexciting sport of kayaking. These Lifetime kayaks are made of high-density polyethylene plastic sothey arelightweight and durable with a smooth one piece construction that has no sharp edges or protruding hardware. Very easy to use and easy to transport. Our kids kayaks are designed with a sloped back endto provide kids with aneasy entry from the water. Unlike the traditional kayak design, the tunneled hullon this kayak givesitamazing stability--no wobbling!Perfect forflat water paddeling on lakes and ponds. To introduce your kids toa refreshing new outdoor activity thissummer, just go to our Lifetime Store online, enter model 90098 for the pink kayak w/paddle, 90097 for the blue kayak with paddle, or 90099 for the yellow...