The Miami Heat made an amazing comeback! If you didn’t catch the final two games of the NBA Finals, you really missed out. AND we have a winner of our Portable Basketball Giveaway. They'll receive the Lifetime 48” Elite Basketball System. This versatile basketball hoop is perfect for way to keep the basketball season going. A shatter-proof backboard will endure countless games, while the Slam-It Rim is tough enough to handle all of your dunks. Easily adjust the height of the system using only one hand thanks to our innovative Speed Shift™ technology. Congratulations to our winner: • Melissa O. – Richmond, KY Thanks to everyone who entered the giveaway. If you weren't a winner but still looking for a new basketball hoop, you can find them at your local Dick’s Sporting Goods or at Lifetime&... More

The NBA Finals are in full swing. The showdown between the Miami Heat and San Antonio Spurs has been going back and forth for four games now. Will the Big Three repeat their game-four performance or will San Antonio’s savvy veterans and young bench continue to cause problems for the Heat? Only three games left before basketball comes to a head. Even though the NBA season is ending, it doesn’t mean the basketball season has to end. One of my favorite pastimes were the summer night spent in the driveway playing basketball (way back then, we had a Lifetime Hoop!) with my brothers and friends. A lot of time was spent pretending to be one of the legendary players from the 80’s and 90’s: Bird, Magic, Jordan, Stockton, and Malone (let’s be honest, I have a little hometown bias on the last two). Wi... More

Father's Day is almost here.  If you’re like me, you are always rushing around trying to figure out what to do for Dad at the last minute.  For years I always based my Father’s Day gifts on two things, fish and sports.  My dad either gets the latest “Jets” (don’t hold it against him) football team sweatshirt or a nice wooden fish decoration to hang on the wall.  Since these were always my dad’s favorite activities, this always seemed like the best route, until he ran out of wall space for all those wooden fish decorations. I’m sure I’m not the only one at there who has a dad that loves fishing.  I mean loves it.  You know, the dad who gets up at 4am so he can get out on the water .  The dad who has more fishing rods than pairs of pants.  ... More

If you guys are anything like me, I love change. I love makeovers, updates, and fresh ideas. And that's what we love at Lifetime too. Constant improvement and innovation. Which is why we created a new website! Lots of time, sweat, blood, and tears went into making this site what it is, and we're so proud of it. With easier-to-view pages, a crisp look, and more information ... you can find anything you need or want from Lifetime! Take a look at our new product gallery where you can find new products, features, and see everything from Tables and Chairs to Kayaks. Or, learn how to paddle, find answers to your product questions, and learn a little more about who we are. Check it out at the new lifetime.com! More

Memorial Day has past and summer’s had its unofficial start!  As the weather heats up and the kids finish up the school year, we are all in need of a vacation.  These days, taking that one big trip to Orlando or hopping on a  cruise to the islands can put a big hurting on the old wallet.   Many people are choosing smaller and more frequent vacations.  And lets be honest, who doesn’t want more vacations?  I know I do.  Here at Lifetime, we wonder, why can’t every weekend be a vacation?  Oh, but it can!! Having a few kayaks laying around for the family can make it easy, affordable and fun to stay closer to home this summer.  You can head to your local lake one weekend and the next weekend do a river float.  The options are endless!  You won’t b... More

 
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Small Space Entertaining
Living in a small space doesnt mean you cant entertain family and friends comfortably. With a bit of thought and preparation, you can host enjoyable gatherings no matter the size of your house or apartment. In a small space a simple approach is best, so take note of these 8 tips to get you up and running in no time. Un-clutter: Move furniture and large plants to the sides of your rooms to create more floor space. Keep it simple by removing any clutter, knick-knacks, etc. to give a more open feel. Use as much natural light as possible. Open up: If you have outdoor space like a terrace, patio, deck or small backyard, use it. Leave your patio door open and set-up a seating group or table and chairs to increase space. Fill it up: If your place will hold 10 people, invite 16-18. It is unusual for every invited guest to be able ...
How to Play Kayak Football
Last week, I had the fun opportunity to tag along with the Lifetime marketing and graphic design teams to test the new Lifetime kayakson Willard Bay, a lake just north of the Lifetime headquarters in Utah. I've kayaked before, but this was my first time trying out the Lifetime kayaks. We were using the Calypso and Daylite models, which are identical 8' molds with the exception of the type of backrest and color. Personally, I preferred the Daylite model because the backrest felt more comfortable to me since it came up a bit higher. And, the feature of being able to store valuables inside the backrest is pretty handy, too. As we've mentioned before, Lifetime kayaks are designed specifically for beginners and are, consequently,extremely stable. In fact, they are so stable that even when the photographer's dog would jump on a ka...
Lifetime Acquires Emotion Kayaks, Creates Water Sports Category
Hold onto your paddles kayak fans because we have some news that is really going to make some waves! As you know, last year Lifetime started manufacturing kayaks and paddleboards. This new product line has been a tremendous success for us and an area where we've seen lots of consumer interest and demand. Today, we are excited to tell you that you can expect to see even more Lifetime kayak models on the market very soon! Why? Because Lifetime has acquired the assets of Pennsylvania-based Emotion Kayaks. Lifetime has agreed to purchase all of Emotion Kayaks assets, including its intellectual property, trademark portfolio, manufacturing equipment, inventory and its retailer contracts. What does that mean to you? Now, kayak products previously distributed by Emotion Kayaks will be manufactured at Lifetimes headquarters and manuf...