The Miami Heat made an amazing comeback! If you didn’t catch the final two games of the NBA Finals, you really missed out. AND we have a winner of our Portable Basketball Giveaway. They'll receive the Lifetime 48” Elite Basketball System. This versatile basketball hoop is perfect for way to keep the basketball season going. A shatter-proof backboard will endure countless games, while the Slam-It Rim is tough enough to handle all of your dunks. Easily adjust the height of the system using only one hand thanks to our innovative Speed Shift™ technology. Congratulations to our winner: • Melissa O. – Richmond, KY Thanks to everyone who entered the giveaway. If you weren't a winner but still looking for a new basketball hoop, you can find them at your local Dick’s Sporting Goods or at Lifetime&... More

The NBA Finals are in full swing. The showdown between the Miami Heat and San Antonio Spurs has been going back and forth for four games now. Will the Big Three repeat their game-four performance or will San Antonio’s savvy veterans and young bench continue to cause problems for the Heat? Only three games left before basketball comes to a head. Even though the NBA season is ending, it doesn’t mean the basketball season has to end. One of my favorite pastimes were the summer night spent in the driveway playing basketball (way back then, we had a Lifetime Hoop!) with my brothers and friends. A lot of time was spent pretending to be one of the legendary players from the 80’s and 90’s: Bird, Magic, Jordan, Stockton, and Malone (let’s be honest, I have a little hometown bias on the last two). Wi... More

Father's Day is almost here.  If you’re like me, you are always rushing around trying to figure out what to do for Dad at the last minute.  For years I always based my Father’s Day gifts on two things, fish and sports.  My dad either gets the latest “Jets” (don’t hold it against him) football team sweatshirt or a nice wooden fish decoration to hang on the wall.  Since these were always my dad’s favorite activities, this always seemed like the best route, until he ran out of wall space for all those wooden fish decorations. I’m sure I’m not the only one at there who has a dad that loves fishing.  I mean loves it.  You know, the dad who gets up at 4am so he can get out on the water .  The dad who has more fishing rods than pairs of pants.  ... More

If you guys are anything like me, I love change. I love makeovers, updates, and fresh ideas. And that's what we love at Lifetime too. Constant improvement and innovation. Which is why we created a new website! Lots of time, sweat, blood, and tears went into making this site what it is, and we're so proud of it. With easier-to-view pages, a crisp look, and more information ... you can find anything you need or want from Lifetime! Take a look at our new product gallery where you can find new products, features, and see everything from Tables and Chairs to Kayaks. Or, learn how to paddle, find answers to your product questions, and learn a little more about who we are. Check it out at the new lifetime.com! More

Memorial Day has past and summer’s had its unofficial start!  As the weather heats up and the kids finish up the school year, we are all in need of a vacation.  These days, taking that one big trip to Orlando or hopping on a  cruise to the islands can put a big hurting on the old wallet.   Many people are choosing smaller and more frequent vacations.  And lets be honest, who doesn’t want more vacations?  I know I do.  Here at Lifetime, we wonder, why can’t every weekend be a vacation?  Oh, but it can!! Having a few kayaks laying around for the family can make it easy, affordable and fun to stay closer to home this summer.  You can head to your local lake one weekend and the next weekend do a river float.  The options are endless!  You won’t b... More

 
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How to Make A Waterproof Banner in Minutes
Sometimes I just amaze myself with how stinkin creative I am! Just kidding. But, I must say though, I am pretty tickled with the clever idea I came up with last week. Our neighborhood was having a community garage sale, and two days before the sale, the HOA president agreed with my suggestion to hang a banner on the fence at the entrance of the subdivision to help advertise the sale. We are located right behind a school so lots of parents turn around in our subdivision to drop-off/pick-up their children. So, we wanted the banner to be out on Thursday and Friday to catch the school traffic. Since I was the one to suggest a banner, I felt obligated to volunteer to check on banner pricing. Unfortunately, a one-day turnaround was not going to work in our favor, unless we wanted to pay through the nose. ...which we didnt want to ...
Pro Basketball in your Backyard
Okay, so the big boys from the pros wont actually be in your backyard, but you can deck your yard out to look every bit as professional. First off youre going to want to pick up a 98874 Mammoth In-Ground Basketball System from BuyLifetime.com. This setup is huge (72-inches) and professional quality just like youve likely seen in High Schools, Colleges, and even some professional sports teams. Once youve got your 98874 Mammoth you need to decide whether or not you you want a half-court or full- court game. The obvious answer if you want a full-court experience is to buy two 98874 Mammoth systems. That may not be an option for you, so why not consider a portable basketball system? With a portable basketball system you can wheel it to where the action is at game time, then wheel it away for storage after the final w...
The Famous Calypso Kayak Gets a Name Makeover
My first Lifetime365 blog, how exciting! As some of you may know, Lifetime Products recently acquired Emotion Kayaksand me! After a 2,089 mile journey, Im here to join the Lifetime Team and bring you the scoop on all the new kayaks, features and everything else water sports! I look forward to sharing my kayak knowledge and experience with all of you in hopes that you get as excited about kayaking as I do! Let's start it off with a bang, shall we? This season will be huge for Lifetimes water sports division. With the acquisition of Emotion Kayaks, our kayak production will have more than tripled!!! That is a lot of kayaks folks! Emotion Kayaks alone brings 22 new models that include a kid specific sit-on-top kayak, eight sit-inside models, eight sit-on-top models, one paddleboard and four angler kayaks! Clean out those garage...