William

William

Name-  William

Position at Lifetime Products- Tables and Chairs Marketing Manager

How long at Lifetime- A small portion of my lifetime has been at Lifetime.

My favorite products from Lifetime- The Commercial Grade 6ft Fold-in-Half Table, and the Contemporary Folding Chair.  I also think the Fold-up Trailer is pretty spiffy – but until I get a vehicle with a hitch, this will not be a likely purchase.

 

I just attended our annual sales conference last month.  During the conference, the main product categories of our company present category updates and strategic direction.  We also train the rest of the team and the sales force on our product, as well as why we have, and offer, what we do. One topic I covered during my presentation was the need for different table grades.  Our table grades allow us to sell quality product to different consumer segments.  At Lifetime, we tout ourselves on the fact that we offer the best product on the planet in each of our consumer segments.  We break our folding table lines into four different grades:  Professional, Commercial, Light Commercial, and Residential. Our Professional Grade product is our highest specified product, having the highest weigh... More

We all use folding tables for a variety of reasons. Just think of how you use your tables.  You can probably think of a few different uses, right?  At Lifetime, we provide affordable quality tables in all shapes and sizes for that exact reason.  For dining and eating, a standard banquet style table works really well - the 30-inch wide surface provides the right amount of space to lay out the food and still give you room for plates and table settings across from each other.  Now, the question I pose today is what about the times when you just need to display food in a buffet style and you need to keep the table out of the way? Well, a great option for you would be to use one of our 18-inch wide Lifetime Conference Tables as that perfect buffet table for the home, office, or church get together.&n... More

Lots of Americans will be rushing out this week to buy an extra table for their Thanksgiving feast and upcoming holiday dinners.  Because of its size, one of the most popular folding table options on the market is the square table, often referred to as a card table. At Lifetime, we pride ourselves on constantly innovating and improving products.  And, I am happy to share with you that Lifetime has made this popular temporary card table even more convenient to own, store, and transport thanks to a fold-in-half design and a built-in carrying handle. The new Lifetime 34-Inch Square Fold-in-Half Table offers ample seating space for up to four guests, yet folds in half to just 17½ inches to easily carry and fit in the trunk of the smallest car or a hallway closet.  However, even though the Lifetime 34-... More

As consumers, we have become accustomed to looking for safety features when making important purchase decisions, especially when it comes to products like vehicles, power tools, and baby items.  But, did you know you should also look for safety features when buying a folding table, too?   In my past few blog posts, I've been diving into various topics that help you make more educated folding table purchases.  Unfortunately, probably the most overlooked features consumers consider when buying a folding table are safety features. The last thing you need is for your table to collapse while you are using it! So, what should you look for to ensure you are purchasing a safe table?  A secure locking mechanism for the table legs.  Now, the tricky part is that locking mechanisms will vary depending on t... More

One of the most frequently asked questions I hear at Lifetime as a member of the Tables & Chairs team is:  "How much weight will this folding table hold?"  That's a pretty loaded question, no pun intended.  You would think the answer would be pretty cut-and-dry.  Truth is, it's actually quite complicated.  But, as part of my continuing series on what features to look for when picking the perfect folding table, today I'm going to help answer that question while helping you understand why durability is so important to consider when buying a folding table. So, as a shopper, where should you start to try and figure out which table is strong enough for your needs?  First, before you purchase a folding table, think about what you primarily want to use the table for.  Paper crafts may not requ... More

A few weeks ago I wrote a post with some basic questions to ask yourself before buying a folding table.  One of the questions was "Are planning on using your table inside, outside or both?" Obviously, choosing a weather-resistant table is important to consider if you'll be using your table outside.  So,  today I want to tell you a little bit more about what to look for if weather-resistance is a necessary feature for you.  Let's face it though, folding tables are most often used for occasions when extra seating or a temporary work surface is necessary… which usually means using one is not really "planned".  So, it's important to look at a table's protection against weathering and water damage no matter what your original intended purchase reason. Look for protection on any wood surfaces.&... More

When purchasing a folding table, you may think that all you need is a basic structure with a flat surface, four legs, and the ability to fold flat. In some cases, you may be right, right? I think about tables and chairs a lot. Every day I  talk with our Lifetime Tables and Chairs team about corner impact, leg locking mechanisms, channeling, leg deployment, and lots of other details that will make you stop reading this. All this knowledge has made me a firm believer that a very durable table with safety and convenience features will pay off in the long run. Do you remember the "old" folding tables? Let me jog your memory-- they were wooden, heavy, and clumsy. I remember carrying heavy tables made of wood or metal, with sharp metal edges below the table top that cut my fingers. If you were alive in the 1990's and ea... More

We are always excited to bring new products to the market and I am happy to announce Lifetime’s newest addition – Modular Storage Cabinets! Built with durable, steel-reinforced construction and high-density polyethylene (HDPE), Lifetime’s new Modular Storage Cabinet is tough enough for your garage, but looks great for your home or office. With a convenient modular design, multiple cabinets can be hung and used as wall cabinets (mounting hardware not included) or can connect together and be used as base or stacking cabinets (attachment hardware included). The cabinets can be arranged in both top-to-bottom and side-to-side configurations allowing you to customize your storage area to fit your needs. Lifetime’s Modular Storage Cabinet includes two steel-reinforced, adjustable shelves that can hold up to ... More

For the past several years our company has participated in the Annual Outdoor Retailer Show at the Salt Palace in Downtown Salt Lake City, Utah.  You’ll find the show filled with aisle after aisle of camping gear, climbing gear, custom water craft, outdoor apparel and the like.  This year at our booth you would have also found our sweet Fold-Up Utility Trailer and our convertible Yard Cart.But anyone who’s been to a trade show knows that besides touting your own wares, half of the reason you’re there is to see what everyone else is doing.  So while meandering through the multitude of retailers just trying to keep up on relevant trends, I happened across some of our tables.  A configuration of several card tables made for a very practical and common use of our product – a convenient meeting area to discuss ... More

 
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Win Dad a Shed for Father's Day!
This giveaway has ended. Wondering what to get dear old Dad for Father's Day? (Yes, in case you haven't glanced at a calendar recently, Father's Day is just 11 days away June 19.) Last year, I wrote a blog post with some unique Lifetime product ideas to buy for Dad. (Which, I might add, is still a very useful list to read for ideas.) But, this year, I figured rather than just giving you ideas for Dad, why not actually give you a gift for Dad? And, if we're going to give away a gift Dad's are sure to love, we might as well make it one of our most popular items on every Dad's lista shed! That's right, this month, one lucky winner will win a Lifetime 7'x7' shed to give to Dad. Umm, can you say ultimate Dad's Day Gift?! Seriously, what Dad doesn't dream of having his own extra space to use for extra storage area, a woodworking s...
Lifetime Employees Build New Hiking Trail
Last Saturday, September 10, 430 of my fellow co-workers and I spent three hours constructing a brand new walking and biking trail in Ogden City, Utah for Lifetimes 6th Annual Local Community Service Project. Each year, Lifetime employees work off the clock and donate their time with our group community service project, earning credit toward Lifetimes bi-annual employee benefit program that gives a percentage of the companys profits to each employee. Since Lifetime is celebrating its 25th corporate anniversary, this year we are increasing our efforts and actually undertaking four separate beautification projects on two separate days. This past Saturdays trail building was our first project and the second project will be held this Saturday, September 17, and will include clean-up of two parks and cemetery beautification in W...
The All New Lifetime Power Flex - New Rim, New Adjustment Mechanism
The coolest thing about working at Lifetime Products is our dedication to innovate and make stuff that just doesn't exist yet. Our newest basketball system - the Power Flex System - is my favorite system that we make because of just that. In an industry that is saturated with competition, we were able to come up with an in-groundbasketball system that is unique in many ways. First, we started with the height adjustment mechanism. Our engineers were able to patent new technology with a gas-assist, triggerless handle adjustment called the Power Lift XL Height Adjust. This new Power Lift XL is similar to our existing Power Lift mechanism that Lifetime invented in 1996 - which was the first pneumatic height adjustment mechanism for basketball hoops. However, our new Power Lift XL has larger handle to help make raising and loweri...